Case studies - HT Media

Case Studies

Get inspired by the success stories of brands & businesses who collaborated with HT Media to achieve their business objectives. Learn about all the ways HT Media can help you reach your goals.

Oyo Contactless Check-in Multichannel Campaign

HT Media's Integrated Solutions across Print, Digital, Radio channels helped OYO win the trust of travelers and significantly enhance the perception of OYO's brand & services as measured by a 3rd party impact measurement study.

HT Codeathon

IBM, Delhi Government & Cuemath partnered with Hindustan Times to create India's first coding olympiad inspiring the next generation to code for a better tomorrow!

Glen – Neighbor’s Kitchen

Glen integrated their product range into HT Brand Studio's Web series Neighbor's Kitchen garnering 54% and 36% increase in organic site visits for brand in Season 1 and 2

Nivesh Mahakumbh

Aditya Birla Sun Life Mutual Fund in association with Hindustan Times organized “Nivesh Mahakumbh” - A High Decibel Investor Awareness Initiative Reaching 23Mn People

Samsung Alt Z

Samsung collaborated with HT Brand Studio to deliver a clutter-breaking narrative & engage with millennials & GenZ and uniquely position Galaxy A71 & Galaxy A51 in a crowded Smartphone market.

Friday Finance

HT Brand Studio helped Aditya Birla Sun Life Mutual Fund spread Investor Awareness Through a Unique Web Series Targeted at Millennials

Lenovo Smart Ed Scholarship

Lenovo partnered with HT to create a unique Scholarship Program Lenovo SmarterED for school children promoting the fact that their opinion matters. The campaign was successfully promoted on HT Media’s website and social platforms reachining 9 million users and enmassing 60 thousand registrations

EV Conclave

Joy e-bikes & Volvo India collaborated with HT Auto & HT Brand Studio to produce one of India’s largest thought leadership platforms on electric vehicles and what the future beholds for EVs in India.

Marico Innovation Foundation Mentorship Matters

Marico Innovation Foundation partnered with HT Brand Studio and Mint to produce, moderate and distribute a series of articles and videos showcasing the growth stories of some of the most innovative startups

Sanofi Allergy Awareness Campaign

“Sanofi” started a campaign by the name of “Allergy Free” to make people aware about various topics related to allergies. Sanofi collaborated with HT Brand Studio to produce, moderate and distribute Articles , Discussion Videos , Microsite through HTMedia’s robust & effective distribution platform reaching more than 11 million users via its website & social platforms

Time Together Campaign

Merck collaborated with HT Brand Studio to promote and execute a content series spreading awareness and educating couples on infertility. This series was promoted HT Media's digital properties

It’s Never Too Late Campaign

Merck collaborated with HT Brand Studio to promote and execute a content series promoting awareness on cancer, the precautions and cure related to the disease. This series was promoted on HT Media's digital properties