Targeted Digital Campaign

How a leading education company boosted its course enrollment through strategic audience engagement by partnering with
HT One Audience


Category: Education / EdTech

Brand: Leading Education Company

Solution: Targeted Audience Engagement using HT One Audience

Industry background

In India's dynamic EdTech space, startups and established companies are transforming education with digital solutions. To maximize their impact, they need to effectively reach their target audience within a diverse user base. HT Media leverages HT One Audience, a powerful audience targeting platform. This case study explores how HT One Audience's techniques empower EdTech startups to scale up and connect with the right users.

The Brand Ask


A leading education company that runs multiple courses for students and corporate professionals wanted to run a targeted campaign to increase brand visibility.

Campaign goals

The education company campaign goals included boosting visibility for its course offerings, enhancing audience engagement and enrollment through a strategic mix of branding and lead generation efforts.

Cohorts Identified

The HT One Audience team identified relevant cohorts to laser-sharp targeted campaign. These include specific high-growth cohorts in education, including study abroad aspirants, undergrads, postgrads, and even upskilling corporate professionals

Study Abroad Students

UG & PG Aspirants

Corporate Professionals


  • Targeting high-intent audiences, the campaign increased awareness and engagement among individuals actively seeking educational opportunities.
  • A precisely targeted branding and WhatsApp messaging campaign captured high-quality leads from relevant demographics.
  • The campaign secured approximately 200-250 high-quality leads through strategic product interactions and contextual targeting


[Source: HT One Audience Campaign Data]

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