Relevance that drives results

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Relevance that drives results
Find the perfect match
Find the perfect match

Reach & Scale

HT One Audience is HT Media’s First Party Targeting solution that offers unified customer cohorts built from rich customer profiles of 140Mn digital users visiting across 20+ platforms
Find the perfect match

Relevance & Impact

This, combined with the high reach of HT Media platforms, can help you reach your bullseye target audience with relevant messaging.
Find the perfect match

Safety & Trust

With the power of HT One Audience, marketers can enhance targeting of their display campaigns with improved ROI in privacy safe and secured environment.

HT One dives deeper into browsing behaviour of users across 20 platforms & 10 genres!

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How does the magic happen?

Productised offerings designed for the needs of diverse industries

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17M

HT One Techno

Package audience is drawn to cutting-edge software, high-end technology, and information technology. They prioritize data security and stay at the forefront of tech advancements.

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    Social Media Enthusiasts

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    Artificial Intelligence & Machine Learning

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    Electronics In-Market

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    Cyber Security & Data Privacy

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    Engineers

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    Home Appliances Seekers In-Market

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    IT Professionals

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    Software & Hardware

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    Software Developers

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    Startup Enthusiasts

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    Technophiles

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12M

HT One Accelerate

Package audience of automobile inlcudes the car enthhusiasts, buyers, and professionals who prioritize performance, design, and innovation. The lookalike audience of individuals with similar interests and behaviors, showing engagement in automotive events, forums, automobile loans, insurance.

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    Auto Ancilliary

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    Auto Insurance

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    Auto Loans

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    Commercial Vehicles

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    Domestic Travellers

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    Electric Vehicles

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    Four Wheelers

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    Luxury Vehicles Researchers

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    Married Couples

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    Two Wheeler Researchers

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    Working Professional

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31M

HT One Binge

Package audience comprises individuals who are avid consumers of entertainment content, such as movies, TV shows, and streaming services. They value quality storytelling, diverse genres, and immersive experiences. The lookalike audience consists of individuals with similar entertainment preferences, showing engagement in online streaming platforms, film and TV forums, and a passion for exploring a wide range of binge-worthy content.

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    GenZ

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    Movie Buffs

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    Music Lovers

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    Regional Content Viewers

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    Sports Lovers

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    TV Show Addicts

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    Video Viewers

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    Web Series Bingers

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20M

HT One Ekalavya

Package audience comprises individuals who value knowledge, personal development, and learning opportunities. They include students, teachers, and lifelong learners seeking educational resources, courses, and tools. The lookalike audience consists of individuals with similar educational interests, showing engagement in online learning platforms, educational forums, and a proactive approach towards expanding their knowledge and skills.

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    Board Exam

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    Competitive Exam

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    Job Seekers

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    School Goers & Parents

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    Study Abroad

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    UGs & Aspiring PGs

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38M

HT One Nivesh

Package audience comprises individuals who are actively interested in financial planning, wealth management, and seeking opportunities for investment growth. The lookalike audience consists of individuals with similar financial behaviors and interests, showing engagement in investment forums, financial news platforms, and a proactive approach towards wealth accumulation and management.

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    Annual Income above 10 Lacs

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    Avid Investors

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    Crypto Enthusiasts

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    Early Jobbers

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    Insurance Seekers

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    Loan Seekers

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    Mutual Funds Investors

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    Online Transactors

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    Plastic Money & Card Holders

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    Stock Tradings

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    Working Professionals

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18M

HT One Musafir

Package encompasses individuals with a profound passion for travel, adventure, and top- tier hospitality, as well as car buyers who appreciate journeys filled with excitement, deluxe accommodations, and stylish travel experiences.

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    Travel Enthusiasts

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    Food Explorers

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    Adventurers

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    Young Professionals

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    Online Transactors

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    Car Enthusiasts

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    Travel Insurance

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    Photography Enthusiasts

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    Travel Hospitality

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6M

HT One In-Demand

Package audience comprises individuals actively seeking electronics, automobiles, apparel, and home appliances. They are high-demand consumers, ready to make informed purchasing decisions in these categories.

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    Apparels Buyers

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    Automobile Intenders

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    Ecommerce Shoppers

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    Electronics & Gadgets Buyers

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    Financial Services

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11M

HT One FMCG

Package audience comprises individuals who actively purchase and consume everyday consumer products. They value convenience, quality, and affordability. The lookalike audience consists of individuals with similar purchasing behaviors and interests, showing engagement in online shopping, product review platforms, and a preference for trusted brands in the FMCG industry.

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    Baby Care

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    Grocery

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    Household Care

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    Moms to be

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    New Parents

  • Industry icon

    Personal Care

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20M

HT One Ghar

Package audience includes individuals interested in buying, selling, or investing in properties. They value location, property types, and market trends. The lookalike audience consists of individuals with similar interests, demonstrating engagement in real estate listings, property investment forums, and active involvement in the housing market for potential marketing targeting.

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    Annual Income above 50 Lac

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    Apartments

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    Commercial Properties

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    Home Loans

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    Home Owners

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    Residential Properties

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    Senior Managers & Above

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28M

HT One Khel

Package audience comprises of individuals who have a keen interest in various sports. They may also be interested in sports-related products and services, such as athletic gear, sports nutrition, fitness equipment, online gaming.

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    Sports Enthusiasts

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    Cricket Lovers

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    Young Professionals

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    Gen Z

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    Olympics

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    Video Viewers

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    Gamers

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    Senior & Higher Secondary Students

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    Fitness & Health Enthusiasts

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25M

HT One Business

Package audience includes entrepreneurs, business owners, and professionals seeking resources, tools, and knowledge to grow their ventures. They value productivity, leadership, and strategic planning. The lookalike audience consists of individuals with similar business aspirations and behaviors, showing engagement in entrepreneurship forums, business podcasts, and a proactive approach towards professional development and success in the business world.

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    B2B

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    Financial Advisors

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    Healthcare Workers

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    Managerial Employees

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    SMB & SME

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    Startups

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12M

HT One Food & Beverage

Package audience consists of individuals who have a passion for culinary experiences, dining out, and exploring diverse flavors. They appreciate quality ingredients, unique recipes, and dining trends. The lookalike audience includes individuals with similar food interests, showing engagement in food blogs, recipe sharing platforms, and a desire to discover new and exciting food and beverage options.

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    College Goers

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    Food Deliveries

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    Food Influencers

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    Frequent Diners

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    Healthy Food

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    Married Couples

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    Young Working Professionals

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15M

HT One Fashion & Beauty

Package audience for individuals who have a general interest in fashion and beauty, but may not necessarily be as actively involved in the fashion industry. They may enjoy following fashion trends and may seek inspiration from fashion bloggers, influencers and social media platforms.

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    Apparels

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    Beauty & Wellness

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    Fashion Accessories

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    Fashionistas

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    Footwear

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    Healthy Living

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    Online Shoppers

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    Social Media Influencers

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18M

HT One Health Care

Package audience is avid for the latest health news and strategies for healthy living, often including families seeking well-being. They actively pursue trustworthy medical insights and incorporate wellness practices into their routines. In parallel, they delve into related topics such as fitness, nutrition, preventive healthcare, and even health insurance and investment for a secure future.

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    Diseases & Medicines

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    Fitness Enthusiasts

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    Hair Care

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    Health Care

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    Skin Care

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    Vision Care

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    Weight Management

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    Women's Health

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    Yoga & Wellbeing

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18M

HT ONE ELITE

Package audience comprises uxurious travelers, credit card users with premium benefits, and luxury shoppers. They prioritize exclusive, high-quality experiences and products, demonstrating a strong inclination toward luxury and premium services.

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    Premium Stock Investors

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    Top & Mid Management

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    Premium Entertainment Seekrs

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    Premimum Fashionistas

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    Luxury Auto Enthusiasts

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    Premium Fitness Freaks

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    Premium Sports Fans

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    Premium Technophiles

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    Luxury Online Foodies

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    Premium Travellers

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20M

HT One Gadgets & Appliances

Package audience comprises cutting-edge tech gadgets and smart home solutions for convenience. Lookalike audience shares these interests, actively engaging in tech forums and adopting technology in daily life.

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    Gamers

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    Video Viewers

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    New Home Owners

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    Married Couples

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    Working Professionals

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    Electronics and Gadgets Buyers

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    High-end Tech Intenders

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    Photography Enthusiasts

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15M

HT One B2B

Package audience includes entrepreneurs, business owners, and professionals seeking resources, tools, and knowledge to grow their ventures. They value productivity, leadership, and strategic planning.

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    Start-ups

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    Small & Medium Enterprise

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    Manufacturers & Logistics

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    Infotech & IT Professionals

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    Large Enterprises

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    Decision Makers

Chosen by the best

Leading organizations choose HT One Audience for their campaigns

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