UNLOCKING BRAND WISDOM
Conversations with Marketing Visionaries
Join us as we explore the minds behind India’s most
impactful marketing campaigns and discover the
future of marketing.
Apurva Jani
Marketing Director, Intel
Maneesh Krishnamurthy
Head of Marketing (Eyecare), Titan
Akash Jain
Head of Media, Flipkart
Archana Balaraman
Category Manager, Britannia
Megha Talwar
Consultant - Field Marketing, Small Business Solutions, Dell Technologies
Chandan Khaitan
Chief Executive Officer, Muthoot Fincorp ONE
Achanta Sriram
Asia Pacific Paid Media Leader, IBM
FEATURED EPISODE
Achanta Sriram
Asia Pacific Paid Media Leader, IBM
In HT Brand Leadership Series Episode 7, Achanta Sriram, Asia Pacific Paid Media Leader at IBM, reveals how tech brands can stay relevant through smarter media strategies. From navigating fragmented journeys to building value-driven campaigns powered by AI and Watson Next, he shares how IBM is reshaping B2B marketing across APAC.
THOUGHT LEADERSHIP
IN ACTION
From crafting omnichannel experiences to driving customer centric
innovation, hear directly from the experts steering brands through the
complexities of modern marketing.
Episode 1
Apurva Jani
Marketing Director, Intel
This episode covers Apurva’s journey across automotive, healthcare & technology sectors, where he emphasizes simplicity in marketing and the human connection behind it.
Episode 2
Maneesh Krishnamurthy
Head of Marketing (Eyecare), Titan
This episode features Maneesh as he reflects on his 14-year long journey with Titan and product innovations in the eyecare segment in detail. He also shares his insights on emerging marketing trends.
Episode 3
Akash Jain
Head of Media, Flipkart
This episode features Akash Jain as he unpacks Flipkart’s Big Billion Days, discussing quick commerce, AI-driven strategies, and the enduring relevance of print media.
Episode 4
Archana Balaraman
Category Manager, Britannia
This episode uncovers insights from Archana Balaraman as she shares how Britannia crafts coffee-pairing cookies, uses AI for magical product innovation, and blends nostalgia with data for iconic campaigns.
Episode 5
Megha Talwar
Consultant- Field Marketing, Small Business Solutions, Dell Technologies
This episode uncovers insights from Megha Talwar on small business marketing, ROI-driven strategies, and Dell’s support for India’s startup ecosystem.
Episode 6
Chandan Khaitan
Chief Executive Officer, Muthoot Fincorp ONE
This episode explores Chandan Khaitan’s vision for a fintech super app, AI in financial services, and the power of simplified user journeys.
Episode 7
Achanta Sriram
Asia Pacific Paid Media Leader, IBM
This episode features Achanta Sriram as he shares IBM’s approach to AI-led paid media, long-term brand building, and tech storytelling at scale.
WHY THIS SERIES
MATTERS?
1
Stay ahead in a fast-evolving landscapewith essential insights for marketers, brand
builders, & business leaders.
2
Learn how to navigate digitaltransformation & adapt to changing
customer expectations.
3
Discover the power of harnessingdata to enhance marketing strategies.
4
Get exclusive access to strategiesshaping the future of customer
engagement.
KNOWLEDGE BYTES
BY MARKETING LEADERS
I prefer the phrase ‘Harmonised
Retail’ which is coined by
Forbes as more appropriate for
the retail industries because
Omnichannel is not today what
it was put out to be.
Maneesh Krishnamurthy
Head of Marketing (Eyecare),
Titan
Marketing is not about B2C or B2B, it’s more of B2H, we market to human beings at the end of the day.
Apurva Jani
Marketing Director, Intel
Think Disruptive, Think Unique, Think Scale
Akash Jain
Head of Media, Flipkart
Develop a love for the brand that you work on. It keeps you invested in the job and helps you think of new and interesting ways to engage consumers.
Archana Balaraman
Category Manager, Britannia
“ROI is extremely important, you have to deliver the bang for the buck and that’s imperative. There’s no two ways around it.”
Megha Talwar
Consultant- Field Marketing, Small Business Solutions, Dell Technologies
“Have the tenacity of failing but getting back up and creating once more, as long as you are clear what your customers are looking for.”
Chandan Khaitan
Chief Executive Officer, Muthoot Fincorp ONE
“If you are in the field of marketing, your days of studies are never finished, you have to keep on studying and understanding new trends, keep yourself abreast of the technology changes. If you can keep on doing that, you will keep on innovating and creating extraordinary customer journeys and experiences.”
Achanta Sriram
Asia Pacific Paid Media Leader, IBM
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