Marketing’s Next
Big Journey

Discover the Blueprint for Crafting
High-Impact Branded Content​


Marketing’s Next Big Journey Marketing’s Next Big Journey

The Rise of
Branded Content

The branded content landscape around the globe
is experiencing rapid growth, fueled by a burgeoning
digital ecosystem, increasing consumer trust in
influencers and content creators, and the evolving
media consumption habits of the audience.

While exact figures vary across industries and company
sizes, 38%* of CMOs have invested in 'branded content'
as an entertainment marketing tactic. In India, the size
of the branded content industry is now pegged at a
₹10,000-crore**

(Source: *Dentsu Global CMO Report 2023 | ** Mindshare Report 2024)

The Rise of Branded Content The Rise of Branded Content
Quotes

At HT Brand Studio, we believe that branded content,
when done right, is an art form. We weave together
technology and strategic thinking with creative
storytelling to craft stories that captivate audiences
and leave a lasting brand impression.

Saurabh Sharma

Head of Marketing

HT Media
Saurabh Sharma, Head of Marketing Saurabh Sharma, Head of Marketing

Unlock the Power of Brand Storytelling
Gain Actionable Insights Into

The Strategic Power of Narrative

The Strategic Power of Narrative

How can a well-crafted brand story influence
purchase decision, increase brand awareness
and encourage long-term brand loyalty?

Learn this and more with a word from
marketing leaders

The Evolution of Branded Content

The Evolution of Branded Content

What makes storytelling a powerful element
in making human connections from a
marketing perspective?

Learn about the rise of branded content and
the changing landscape of marketing today

From Concept to Connection

From Concept to Connection

How can your brand develop engaging
branded content to reach your marketing goals?

Discover the three Cs and the secret ingredients
that make branded content successful

Measuring Success Beyond Clicks

Measuring Success Beyond Clicks

How do you go beyond vanity metrics and
measure the success of branded content
in impact metrics?

Understand how to measure the ROI of your
campaigns with actionable insights

9 Reasons

Branded Content is the
New King

Ready to unlock the power
of branded content?

Download your free white paper today and embark
on the journey of creating brand narratives that
captivate and convert