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“With the evolution of social commerce, consumers now expect each content channel to stand within its own right,” says Dipali Patwa of Fabindia

  • HT Media Team
  • March 1st, 2022

The fashion label understands the relevance of localized micro-talent to build the connection between the brand and the audience, therefore collaborating with local influencers to communicate its messages to the people. For leading fashion label Fabindia, marketing communication has always been about telling the story of the brand. While community marketing is at its heart, […]


Beacon Marketing: Reshaping Customer Engagement the Sephora Way

  • HT Media Team
  • September 30th, 2021

(Source:  ZD Net) In the post-crisis world of the future, and beyond – efficiency will remain the key expectation from brands for any modern consumer. And, the rapid increase in smartphone use has pushed the efficacy demands of location-based marketing over the edge. That’s why, more than 7 years after its first introduction, beacon technology is […]


Revving up to Recovery: Festive Season Accelerating Auto Industry Forward

  • HT Media Team
  • September 14th, 2021

It’s difficult to name a single industry in India that hasn’t suffered greatly because of the COVID-19 crisis. To contain the spread of the virus, the government imposed has been imposing partial/full public lockdowns since last year. But those measures have had a devastating side effect: the country’s economy faced a downward spiral, thought it […]


Blockchain Evolution: 3 Key Benefits for Brands

  • HT Media Team
  • August 19th, 2021

How would you feel if you learned that the sensitive personal information you shared with your favourite ecommerce brand has been leaked? Unfortunately, nowadays data breaches because of third-party security vulnerabilities, situations like the one above has become a widespread problem in the digital environment. With consumer trust at the risk of crumbling, there’s hope […]


Emotional Marketing: 4 Brands that Got it Right

  • HT Media Team
  • August 18th, 2021

Think back to the first time an advertisement made you cry. Or, the last advertisement that put you in a great mood for the rest of the day. If you can readily name some examples, then you’ve certainly experienced emotional marketing first-hand. Emotional marketing is a powerful technique separating successful brands from the average ones. […]