In today’s crowded media environment, we know that standing out of the clutter is important to make a real, lasting brand connection with the target audiences. This blog will give you four reasons to advertise on podcasts to make your brand connection more meaningful. Recent reports suggest that millennials and Gen Z prefer digital mediums […]

The fashion label understands the relevance of localized micro-talent to build the connection between the brand and the audience, therefore collaborating with local influencers to communicate its messages to the people. For leading fashion label Fabindia, marketing communication has always been about telling the story of the brand. While community marketing is at its heart, […]

(Source:  ZD Net) In the post-crisis world of the future, and beyond – efficiency will remain the key expectation from brands for any modern consumer. And, the rapid increase in smartphone use has pushed the efficacy demands of location-based marketing over the edge. That’s why, more than 7 years after its first introduction, beacon technology is […]

It’s difficult to name a single industry in India that hasn’t suffered greatly because of the COVID-19 crisis. To contain the spread of the virus, the government imposed has been imposing partial/full public lockdowns since last year. But those measures have had a devastating side effect: the country’s economy faced a downward spiral, thought it […]

How would you feel if you learned that the sensitive personal information you shared with your favourite ecommerce brand has been leaked? Unfortunately, nowadays data breaches because of third-party security vulnerabilities, situations like the one above has become a widespread problem in the digital environment. With consumer trust at the risk of crumbling, there’s hope […]