India celebrates big.
We help brands win bigger.
Welcome to Festival of Gifts Season 3
India’s ONLY Festive
Program that puts
your ads center stage
30 days, 19 cities & 30K Daily Participants
Most festive ads get ignored.
Festival of Gifts makes yours unmissable.
Passive Ads
Festival of Gifts
Interactive Ads
Made for Marketers
who will smash
Festive Targets.
- Your ads are
sought out, not skipped. - Consumers play Branded
Quizzes. - Winners chosen by
Brand Leaders at HT offices. - Celebrated across Print,
Digital and Social.
This isn’t just a season of celebration.
It’s the Marketer’s Moment of Truth.
Every year between August and December, India doesn’t just light up its streets,
but also their shopping carts. Consumers are primed to gift, upgrade, and splurge.
For marketers, it’s the one window where every message must count.
From Gifting to Gaming,
Here’s What’s Moving the Needle
Emotions ≠ Soft Metrics
Everyone’s on WhatsApp
75% open rate = ideal for last-mile festive nudge
Tier 2–3 cities =
Tier 1 growth
Unboxing is religion
QR redemptions = virality gold
Gamification wins
vs. static display ads
Behind Every Cart
Is a Culture Cue
Groupthink ›
Individualism
68% of Festive Purchases
are family-influenced
(not individual)
Festive prep starts
early and peaks fast
42% of Urban Indians
start
Diwali shopping at least
4 weeks in advance
Omnipresence ›
One Medium
Campaigns seen across print + digital + social saw
+36% aided recall
Source: YouGov-India-Diwali-Consumer-Report-Oct-2024
How does Festival of Gifts Works?
Festival of Gifts Spotlight Reel.
See the Season in Full Motion
What your Brand gets
Every single day for 30 days
8 Lakh+ Verified Participants 
30 Days of Full-Funnel Activation 
100% Share of Voice on Peak Days 
5000+ Giveaways & 19-City Buzz 
+21% Brand Lift 
Own the Festive Season with
Full-Funnel Print + Digital Power
Print That Pops, Plays & Persuades
- Jackets that stop the scroll before it starts (because they’re offline!)
- Full-page takeovers, half-page heroes, and combos that shout value: 3+1, 2+1, and SOV specials
- 19 cities in one festive swoop: from Delhi to Dhanbad, Mumbai to Muzaffarpur
- Total festival domination with 100% Share of Voice on high-stake days
- All three titles, one roof: HT Main + Hindustan + HT City
Digital that Clicks and then Sticks
- Quizzes that feel like games, but work like lead-gen machines
- Featured on HT.com, LiveHindustan & LiveMint, because why choose one?
- Native placements that blend in just enough to get clicked
(mid-article, homepage, push, WhatsApp, email) - 158M+ impressions. 8L+ players. Cohort-targeted. Pixel-perfect.
- +21% aided recall, +9% purchase intent, third party certified
Hear from the Minds
who make Media move
In our exclusive ‘Beyond the Brief’ series, India’s top agency leaders break down how to win hearts, minds, and market share when everyone’s advertising everything, everywhere, all at once.
Real Talk. Sharp Takes. And Festive Truths you won’t find in a Media Plan.
Zero Guesswork. All Firepower.
Your data-charged Festive Cheat Codes
The HT Media Festive Insights Report 2025
What will India really buy this Festive Season?
Festive Pulse
Insights from HT Media’s 200M+ audience across platforms, capturing purchase intent and category trends for the festive season.
Top 10 Categories
• Auto • Real Estate • Smartphones • Travel • Luxury • Finance • OTT • Jewellery • Durables• Fashion
The Festive Marketer’s Playbook
A campaign companion built for India’s most competitive season
Action - Ready Tactics
A guide for marketers to plan smarter and drive festive campaigns that convert across formats, funnels, and platforms.
Inside you’ll Find
- High-impact strategies to cut through festive noise
- Smart media planning with the right mix, timing, and formats
- Culturally rooted campaigns that drive full-funnel performance
Festival of Gifts Season 3 in Action
Where Campaigns Come to Life
Hear it from our Brand Partners
It’s a great activity during the festive ad clutter. The interaction goes beyond the standard recall activities and actually asks people to think about the brand ads they saw..
