Print Innovation Campaign
How Netflix partnered with HT Media’s print to create an award-winning print campaign for Money Heist’s last season
Category: Media & Entertainment
Client: Netflix
Solution: Print Ad as a Collectible
About Netflix
In India's dynamic OTT industry, Netflix stands out as a trailblazer, reshaping how audiences engage with media and entertainment. This case study explores how HT Media's print innovations can strategically enhance Netflix India's campaigns, demonstrating the potential for a powerful and award-winning promotional strategy by combining the strengths of print media with the dynamic OTT space.
The Brand Ask
Context
Netflix India offers a wide range of original content, as well as a large library of movies, TV shows, and documentaries. Money Heist – one of the most popular shows on Netflix was launching its last season.
What Netflix Wanted
For the last season of its cult series Money Heist, Netflix wanted to gift its fan a souvenir that they could keep and cherish!
Streaming Now: Words of Praise!
Money Heist has become the phenomenon that it is, thanks to the amazing fans across the globe. In order to celebrate our fans in India, we decided to give them a little surprise with their morning newspaper, where instead of them seeing just a print ad, they received a two-page sticker pack! I have to say I have learnt a lot about printing and paper quality, to bring this to life. So proud of this work- massive props to the Wavemaker India team for a stellar idea and execution, Creativeland Asia team for some great design work, and the team at Hindustan Times for helping us execute this and have it distributed to our fans!
Tara Kapur
Series Marketing Lead, Netflix
HT Media's Print Innovations Showreel
Watch our Advertiser Showreel that showcases the finest of our high-impact print innovations. Let's get your brand story out there too! To explore partnerships, get in touch with us.
