Print Innovation Campaign

How Netflix partnered with HT Media’s print to create an award-winning print campaign for Money Heist’s last season


Category: Media & Entertainment

Client: Netflix

Solution: Print Ad as a Collectible

About Netflix

In India's dynamic OTT industry, Netflix stands out as a trailblazer, reshaping how audiences engage with media and entertainment. This case study explores how HT Media's print innovations can strategically enhance Netflix India's campaigns, demonstrating the potential for a powerful and award-winning promotional strategy by combining the strengths of print media with the dynamic OTT space.

The Brand Ask


Netflix India offers a wide range of original content, as well as a large library of movies, TV shows, and documentaries. Money Heist – one of the most popular shows on Netflix was launching its last season.

What Netflix Wanted

For the last season of its cult series Money Heist, Netflix wanted to gift its fan a souvenir that they could keep and cherish!

Streaming Now: Words of Praise!

HT Media's Print Innovations Showreel

Watch our Advertiser Showreel that showcases the finest of our high-impact print innovations. Let's get your brand story out there too! To explore partnerships, get in touch with us.

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