B2B BRAND AWARENESS CAMPAIGN
How Oracle built brand awareness about its Second-Generation Cloud among 4.2 million targeted audiences on LiveMint
Solution: Digital display banners on LiveMint, Video Series, Social Amplification
About Oracle & its Objectives
Oracle Cloud is a cloud computing service that provides servers, storage, network, applications, and services. It's offered by Oracle Corporation, a multinational technology company that specialises in developing and marketing database software and technology. By partnering with HT Media, Oracle wanted to highlight and build awareness around the extraordinary significance and accuracy of Oracle Cloud and get maximum registrations for Oracle Modern Business Forum.
LiveMint x Oracle Video Series
LiveMint's Oracle campaign unfolds seamlessly with a dynamic microsite on LiveMint.com, housing compelling articles, infographics and an engaging video series. Amplifying our reach, we strategically position display banners on LiveMint, complemented by impactful social media posts across Facebook, LinkedIn, and Twitter via LiveMint handles. Further, targeted mailers sent to a database of 2.8 lac boast a commendable 7.2% open rate, ensuring widespread visibility and engagement for Oracle.