Industry Background
In India's evolving education landscape, EdTech startups are reshaping learning through digital innovation. Our media house strategically supports these startups, offering a platform to showcase solutions and connect with a diverse audience. This case study explores how audience targeting techniques using HT One Audience can empower EdTech players to scale up and reach their target audiences to make the maximum impact.
The Brand Ask
Brand Context
One of India’s largest learning platforms partnered with HT One Audience to promote their CA Intermediate & Foundation course among CA aspirants. This course was designed to help students prepare for the CA Foundation Exam by providing them with online classes taught by top educators and relevant study material.
Campaign Goals
The campaign aimed to raise awareness about the course and its exciting discounts, encouraging more students to enroll in it.
Cohorts Identified
The Edtech startup was looking to reach CA aspirants, job seekers and people who are looking to build their career in finance and accounting HT One Audience with 50+ cohorts across categories found the perfect match for the EdTech brand’s TG in cohorts including. All HT One Audience cohorts are Nielsen Verified.
CA Aspirants
Job Seekers
Jobs and Career: Finance
Jobs and Career: Accounting
Our Approach
The HT One Audience team executed a comprehensive strategy to optimise the campaign at both the creative and device level, resulting in exceptional performance. By closely analysing user behavior and adjusting ad slots based on performance, the team identified areas for improvement and ensured the campaign's success.
Results
- The campaign garnered 7.6 lakh impressions with a 0.37% overall CTR effectively resonating with its target audience, as demonstrated by the outstanding results.
- From the cohorts identified by HT One Audience, the CTR achieved for the CA Aspirants cohort was at the highest at 0.40% followed by Jobs & Career cohort at 0.37%.
- The CTR achieved by the Job Seekers (accounting) cohort and the Jobs & Career (Finance) cohort stood at 0.35%.
Highlights
Click-through rate of cohorts.
HT One Audience cohorts are Nielsen-verified.
Insights & Key Takeaways
User behaviour analysis helps in effective ad placements.
User behaviour analysis helps in effective ad placements.
By closely analysing user behaviour and adjusting ad slots based on performance, the team identified areas for improvement and ensured the campaign's success.
Optimised campaigns drive results,
Optimised campaigns drive results,
The HT One Audience team executed a comprehensive strategy to optimize the campaign at both the creative and device level, resulting in exceptional performance.
Insights & Key Takeaways
User behaviour analysis helps in effective ad placements.
User behaviour analysis helps in effective ad placements.
By closely analysing user behaviour and adjusting ad slots based on performance, the team identified areas for improvement and ensured the campaign's success.
Optimised campaigns drive results,
Optimised campaigns drive results,
The HT One Audience team executed a comprehensive strategy to optimize the campaign at both the creative and device level, resulting in exceptional performance.
