LAUNCH CAMPAIGN
How the Ambience Group achieved a 17% increase in brand consideration through women empowerment by collaborating with She Slays Awards.
Client: Ambience Group
Category: Real Estate
Solution: On-ground event updates content published across HT's print, digital & social media channels.
About Ambience Group
Ambience Group is a prominent player in the real estate industry in India. A part of their corporate portfolio is their engagement in developing and managing top-notch real estate projects across various sectors.
About She Slays Awards
Empowering Women, Inspiring Transformation
She Slays Awards is a platform that celebrates & pays tribute to women from all walks of life. These awards are dedicated to highlighting the incredible journeys of exemplary women, serving as a powerful source of inspiration & empowerment for countless individuals.
Legends at She Slays Awards
The event featured participants and winners from diverse fields, with notable figures such as Usha Uthup - Renowned Singer, Aditi Rao Hydari - Accomplished Actor, Dr. Sonal Mansingh - Distinguished Classical Dancer & MP, Vineeta Singh - Founder of Sugar Cosmetics and more.
In Their Own Words
"We had a great experience collaborating with the HT Media Team for the She Slays Awards. The presence of celebrities and influencers from all walks of life, coupled with the high-impact promotions & concerted efforts of the team to celebrate the exemplary achievements of women through the She Slays Awards, were highly appreciated. We eagerly anticipate many more future collaborations."
Ankush Kaul
Chief Business Officer, Ambience Group
Witness our work in action
Our Approach
She Slays Awards is a platform that celebrates & pays tribute to women from all walks of life. These awards are dedicated to highlighting the incredible journeys of exemplary women, serving as a powerful source of inspiration & empowerment for countless individuals. Ambience Group teamed up with HT Media’s She Slays Awards to celebrate exemplary women & improve its brand consideration by 17 percentage points.
Campaign Execution
HT Media She Slays Awards sponsor title had integrated logo unit of the Ambience Group, She Slays Awards campaigns ran across Print ads and coverages, Digital ads and coverages and also enjoyed earned media and PR amplification, social media shout-outs
Measuring What Matters
HT Media and Kantar collaborated to assess the impact generated by the synergy between Ambience Group and the She Slays Awards. This assessment involved a comprehensive comparative analysis conducted against Kantar's established benchmarks for the Real Estate industry in India. The analysis encompassed four key brand metrics, allowing us to evaluate the unique influence and outcomes of the Ambience Group's engagement with the She Slays Awards within the context of the Real Estate sector.
Result
- The campaign has achieved success in enhancing Ambience Group's key brand metrics. Brand consideration for Ambience Group increased by an impressive 17%, reflecting a substantial uplift of 10 percentage points.
- The campaign generated a significant outreach, amassing a remarkable 36 million impressions. Engaging content led to a substantial viewership, with 2 million video views achieved within the campaign's one-month duration.
- Comparative analysis against Kantar's India – Overall Norms highlighted the campaign's strong performance across various metrics.
- The campaign stood out favorably when measured against other campaigns in terms of its impact and outcomes.
Highlights
Industry Insights & Key Takeaways
Effective platforms for brand consideration
Effective platforms for brand consideration
She Slays Awards utilizes dynamic on-ground events to bolster brand consideration and engagement.
Brands that raise social causes can gain extra visibility through earned media
Brands that raise social causes can gain extra visibility through earned media
By championing social causes, She Slays Awards elevates its brand visibility through impactful earned media exposure.
Integrated campaigns yield visible results
Integrated campaigns yield visible results
Through comprehensive integrated campaigns spanning print, digital, and social media, brand achieves measurable results and heightened PR recognition.
Industry Insights & Key Takeaways
Effective platforms for brand consideration
Effective platforms for brand consideration
She Slays Awards utilizes dynamic on-ground events to bolster brand consideration and engagement.
Brands that raise social causes can gain extra visibility through earned media
Brands that raise social causes can gain extra visibility through earned media
By championing social causes, She Slays Awards elevates its brand visibility through impactful earned media exposure.
Integrated campaigns yield visible results
Integrated campaigns yield visible results
Through comprehensive integrated campaigns spanning print, digital, and social media, brand achieves measurable results and heightened PR recognition.
