BRANDED CONTENT CAMPAIGN
How a leading Whisky brand in India reached 1.16 million people by partnering with HT Media’s Slurrp platform
Category: FMCG
Client: A Whisky brand
Solution: Branded Content Campaign
Slurrp x Leading Whisky Brand
HT Media’s Slurrp is a food and drinks discovery platform which aims to help audiences discover new recipes, varied cuisines, new cocktail recipes and offers a content destination for food and beverages brands to create and promote branded content digitally.
Campaign Execution
'Mix It Up' - a branded content property of videos that describe the art of creating or revising cocktail recipes was designed and went live on Slurrp.com. A Microsite was created which hosted the brand content in various formats and was promoted on Slurrp Home Page and its social media handles.
Results
- The brand’s ‘Mix It Up’ videos and campaigns garnered 0.9 million views – achieving an impact beyond the committed 0.5 million.
- The overall campaign reached 1.16 million people on digital and social channels.
Impact Highlights
