How a leading Whisky brand in India reached 1.16 million people by partnering with HT Media’s Slurrp platform


Category: FMCG

Client: A Whisky brand

Solution: Branded Content Campaign

Slurrp x Leading Whisky Brand

HT Media’s Slurrp is a food and drinks discovery platform which aims to help audiences discover new recipes, varied cuisines, new cocktail recipes and offers a content destination for food and beverages brands to create and promote branded content digitally.

Campaign Execution

'Mix It Up' - a branded content property of videos that describe the art of creating or revising cocktail recipes was designed and went live on A Microsite was created which hosted the brand content in various formats and was promoted on Slurrp Home Page and its social media handles.


  • The brand’s ‘Mix It Up’ videos and campaigns garnered 0.9 million views – achieving an impact beyond the committed 0.5 million.
  • The overall campaign reached 1.16 million people on digital and social channels.

Impact Highlights