Product Awareness Campaign

How Stashfin’s #LiveBoundless video campaign garnered product awareness and engaged women communities


Category: BFSI

Client: Stashfin

Solution: Video Series Campaign

About Stashfin

Stashfin is a Delhi-based online lending startup that provides personal loans and lines of credit. Stashfin is powered by Akara Capital Advisors, an NBFC registered with the Reserve Bank of India.

The Brand Ask

Industry Context

The Indian fintech industry has witnessed remarkable growth, with a surge in startups catering to diverse financial needs. These innovative ventures specialise in personal finance, retail investing, and offer various lines of credit, revolutionising traditional banking models, opening new avenues for financial inclusion and accessibility in the country.

Brand Objectives

Stashfin, with its personal and other loan products for salaried individuals, wanted to increase its product awareness, reach specific target groups and engage women communities with the #LiveBoundless campaign.

Glimpse of the #LiveBoundless Campaign

Campaign Execution

Stashfin’s video content and interviews targeting different situations in women’s lives were promoted via HT’s Digital assets including social media.


  • The 3-part video series #LiveBoundless campaign by Stashfin ran on Youtube, Facebook and X (formerly Twitter) handles of Hindustan Times as partner content.
  • Stashfin #LiveBoundless garnered the following combined views across platforms. Car version: 1,059,819 views, Office version: 1,120,171 views, and Golf version: 1,056,035 views
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