Industry Background
In the world of new-age financial services companies that are primarily digital, building trust and establishing authority are key to gaining a loyal customer base. Financial management platforms must engage audiences ranging from avid investors to corporate professionals while maintaining credibility and relevance. This case study highlights how a financial management platform leveraged LiveMint’s expertise and HT One Audience’s precision targeting to boost brand awareness and trust.
The Brand Ask
Context
The financial management platform aimed to position itself as a trusted authority in the financial services industry, driving trust among investors, taxpayers, and corporate professionals. The goal was to enhance brand awareness while engaging a high-value audience effectively.
Campaign Goals
· Establish the platform as a trusted name in financial management.
· Leverage LiveMint’s reach to connect with investors, future planners, and BFSI professionals.
· Achieve measurable engagement through precision targeting and high CTRs.
Audience Targeting and Optimization
The campaign utilized HT One Audience’s advanced targeting capabilities to identify and engage the most relevant user segments.
Avid Investors
Corporate Professionals
Investment Seekers
Tax Payers
Cohorts Performance
- Consistent, data-driven optimization processes were implemented to maximize campaign effectiveness. By leveraging detailed analytics and performance metrics, the strategy zeroed in on high-value audience cohorts—those most likely to engage with the content or convert. This approach enabled fine-tuning of targeting parameters, creative elements, and delivery mechanisms, resulting in exceptional click-through rates (CTRs) and a measurable improvement in overall engagement and ROI.
Campaign Highlights
