TARGETED DIGITAL ADVERTISING CAMPAIGN

How a leading lifestyle company leveraged HT digital platforms to promote their diverse range of products, strengthening brand presence through video ads across key digital touchpoints.

Category: Lifestyle / Home & Living

Brand: Leading Lifestyle Brand

Solution: Multi-Platform
Digital Advertising

Industry Background

In the highly competitive lifestyle segment, where consumer preferences evolve rapidly, brands must constantly innovate to stay ahead, digital platforms provide an exciting opportunity for lifestyle brands to showcase their diverse product range, connecting with niche audiences like homeowners and renovators who are actively searching for premium home solutions. This case study demonstrates how HT One Audience enabled a leading lifestyle brand to enhance its digital reach and engagement.

The Brand Ask

Context

The lifestyle brand sought to promote its portfolio of premium mattresses, bedding, and home décor products while reinforcing its presence among discerning customers. It aimed to engage homeowners and renovators, particularly those planning or completing home renovations or new purchases.

Campaign Goals

The campaign focused on maximizing brand reach, increasing awareness across key digital touchpoints, and driving engagement through compelling video advertisements.

Audience Targeting and Optimization

HT One Audience employed precision targeting, combining interest-based and in-market cohorts to identify and engage users with the highest potential for interaction. Regular campaign optimization ensured consistent performance improvements, leveraging data-driven insights to refine targeting and maximize effectiveness. Key audience segments included: