Blog - HT Media

Don’t Be a “Minimum” Marketer: Learn from these “Family Man” Viral Campaigns

  • HT Media Team
  • June 21st, 2021

By now, Srikant Tiwari has become a household name. The original series from Amazon Prime India The Family Man has quickly turned into one of the most hyped offerings of the OTT space in recent memory. Lauded by the Indian audience and critics alike, the show’s second season created a lot of buzz even after 18 […]


4 Rules to Mastering the “Hype” Around Hyperlocal Marketing

  • HT Media Team
  • June 16th, 2021
A chalkboard reading the words "Thank you for shopping local"

Imagine this scenario: A customer is at his local store shopping for groceries. He realizes some important items are currently out of stock there. What does he do? Well, nowadays all he has to do is take out his mobile device and conduct a “grocery store near me” search on Google. He then sees that […]


4 Top Benefits of Robo-Advisors for Your Wealth Management Company

  • HT Media Team
  • June 16th, 2021

Did you ever think that someday you could take financial advice about how and where to invest your hard-earned money from a “robot”, in just a few clicks? Well, the pandemic has intensified the importance of digital transformation systems in wealth management. Technology-driven wealth management startups are increasingly offering clients digitized and long-term financial planning […]


3 Steps to Build a Digital-Ready BFSI Brand

  • HT Media Team
  • June 16th, 2021
A smartphone screen showing an online banking app.

“Contactless payments” and “social distancing” are the new buzzwords on everybody’s lips these days. When most business sectors resorted to curtailing ad spends, financial institutions seem to take a different route. Instead, finance brands are going the extra mile to reach out to their audience. Banking is a crucial service, and especially during times of […]


How Augmented Reality Delivers a Holistic Retail Experience to Customers

  • HT Media Team
  • June 16th, 2021
A hand holding a smartphone depicting an Augmented Reality application

From Fad to Brand Differentiator Augmented Reality (AR) technology is no longer a far-fetched possibility in retail. Once a nice-to-have technology, AR has quickly become a necessity for retailers. In fact, the year 2020 was the beginning of mass consumer uptake of AR technology in retail with the COVID-19 outbreak forcing people to be housebound […]