Exploring media and marketing horizons

Retail Stores of the Future: 5 Ways 5G Will Revolutionize Customer Experience

You walk into a grocery store and take out your mobile phone. In the store’s artificial intelligence (AI)-enabled application, you upload your shopping list for the day. Using lightning-fast 5G technology, that list transmits to a nearby mobile edge computing server that maps out the exact locations, stock status and alternatives to your items – […]

8 min read

4 Potential Impacts of 5G-Enabled Classrooms of Tomorrow

  In March 2021, when students of North Lanarkshire in Scotland returned to school, they were in for an enormous surprise. They were treated to a unique 360-degree experience of how it feels to float in outer space, dive deep under the ocean and even climb to the peak of Mount Everest – all thanks […]

5 min read

Extended Reality in Healthcare: Why Medical Marketers Should Be Excited

Imagine a sick and elderly patient in a remote village consulting with a renowned medical specialist without ever leaving their home. Or, a medical student practicing surgical techniques at home in a fully virtual setting, rather than in a medical laboratory. These are just two of the endless scenarios made possible by the rising application […]

5 min read

How Should Insurers Cope with the Rising Demand of the Second Wave?

Initial Impact on Insurance Providers For the first time since the insurance industry was thrown open to private players around 20 years ago, the COVID-19 pandemic caused health insurance to become the most valuable segment for insurers in terms of premiums collected.   The General Insurance Council revealed that during the first half of 2020 […]

5 min read

Real Estate Marketing Strategies for Surviving the Second Wave

If there’s one realization that the early days of the pandemic has cemented in all our minds, it’s the truth behind the famous line from the classic movie The Wizard of Oz: “There’s no place like home”. The COVID-19 pandemic has altered consumer behaviour across all industries, especially real estate. Nationwide lockdowns have caused us […]

5 min read

Out of Gear or On Track? How Auto Brands Should Deal with the Second Wave

The Current Scenario Just as the automotive sector in India was recovering, the second wave of the pandemic arrived, threatening to slam the brakes on all the progress made so far. And even though the sector was undergoing a deep structural slowdown before the pandemic hit, this recent development seems to have pushed back auto […]

5 min read

How Should Retailers Deal with the Second Wave?

The Year Gone By When the first national lockdown was announced in India last year, one of the biggest thoughts on everybody’s mind was how to find essentials like food and household supplies in the face of an impending shortage. The sight of empty shelves in grocery stores was an unsettling reminder of the realities […]

5 min read