Exploring media and marketing horizons

104 Terms Every Marketer Should Know

Event Types: An In-Depth Overview Events serve as dynamic platforms for businesses and organizations to connect with their audiences, showcase their offerings, and achieve strategic goals. Here’s a breakdown of various event types that cater to diverse purposes: B2B (Business-to-Business) Events These events are tailored for businesses to interact, collaborate, and forge partnerships. They focus […]

17 min read

How to Craft a Compelling Brand Story That Resonates with Your Audience

A compelling brand story forms the backbone of any successful business strategy. It defines how your audience perceives, engages with, and remains loyal to your brand. In a world saturated with brands vying for attention, storytelling emerges as a powerful tool to cut through the noise. A well-crafted brand story goes beyond products or services; […]

11 min read

Top Brand Marketing Lessons from Successful Business Summits

Business summits and conferences in the B2B space serve as platforms for learning, networking, and innovation. These events bring together industry leaders, decision-makers, and professionals to share insights, discuss emerging trends, and explore groundbreaking opportunities. Beyond knowledge sharing, they offer brands the chance to showcase their expertise, establish thought leadership, and engage directly with key […]

7 min read

Brand Marketing Strategies to Enhance the Funnel

A well-crafted brand marketing strategy enhances your Client Acquisition Funnel and drives business growth. From establishing a solid brand identity to leveraging content and influencer marketing, each strategy plays a key role in attracting, nurturing, and converting leads into loyal clients. This blog explores actionable brand marketing strategies that not only build trust and credibility […]

8 min read

Top Finance and AI Events of 2025

The global fintech market is on a remarkable growth trajectory, projected to expand from $340.10 billion in 2024 to approximately $1,152.06 billion by 2032, reflecting a CAGR of 16.5% during this period. This rapid evolution is driven by innovative digital tools, regulatory advancements, and transformative technologies reshaping how we manage money, invest, and conduct financial […]

6 min read

Top Buying Behavior Insights Every Marketer Needs for Effective Customer Acquisition in 2025

In 2025, understanding buying behavior is more critical than ever for marketers looking to drive successful customer acquisition strategies. With consumers evolving rapidly in their expectations and brand engagement, marketers must stay ahead by leveraging the latest insights and trends. This blog delves into key buying behavior insights that will shape how businesses approach customer […]

8 min read

5 Ways Wealth Management and Personal Finance Events Can Drive Business for Fintech Companies

The combined relationship between fintech firms and wealth management/personal finance events has increased over the last few years. These events offer great opportunities for the fintech companies to demonstrate their products and services, find clients and partners and remain relevant to the market. These events reveal the importance of participating in such events for fintech […]

8 min read

Leveraging Live Events to Craft an Engaging Brand Identity

Definition of Brand Identity Brand Identity is the sum total of all the activities that a firm deploys in order to project an appropriate image to its clients. It’s about how a business defines its personality or image in the market place and creates a niche for itself. Brand identity differs from related concepts in […]

14 min read

From Strategy to Action: Modern Brand Activation for B2B Marketing

Brand activation refers to bringing a brand to life through interactive and engaging experiences that connect with the target audience on a deeper level. It’s about getting people excited and involved with the brand so they remember it and want to buy or support it. This could be through events, giveaways, social media challenges, or […]

7 min read

Brand Marketing in 2025: How to Stay Ahead in a Rapidly Evolving Landscape

In 2025, brand marketing is evolving at lightning speed, driven by changes in technology, consumer habits, and market trends. With competition fiercer than ever, standing out requires more than just flashy ads it’s about creating meaningful, personal experiences that connect with people on a deeper level. The goal is to make your brand unforgettable by […]

9 min read

9 Strategies to Elevate B2B Brand Visibility Through Experiential Marketing

HT City Unwind is one of India’s largest food and music festivals, offering attendees the chance to enjoy live celebrity performances, indulge in various delicious dishes, and connect with family and friends. Managed by HT Media, this lifestyle event presents brands with an exciting platform to engage with potential customers in a vibrant and immersive […]

7 min read

Best Upcoming Business Summits in India 2025

Business summits are pivotal in the B2B landscape, serving as platforms where companies connect, collaborate, and grow. These events offer unparalleled opportunities for networking with industry leaders, potential clients, and key decision-makers, fostering partnerships that drive business development. Summits also act as hubs of knowledge exchange, where participants gain insights into emerging trends, innovative solutions, […]

9 min read

Top Business Conclaves in India Bringing Leaders Together in 2024

In today’s fast-paced business landscape, staying ahead requires more than just innovation it demands collaboration, foresight, and actionable insights. Business summits and conclaves have emerged as pivotal platforms for shaping industries and fostering meaningful connections. These gatherings are where leaders, innovators, and decision-makers come together to share ideas, address challenges, and explore opportunities that define […]

6 min read

Unlocking the Power of Brand Experience in the Digital Age

The concept of brand experience has evolved significantly, becoming a cornerstone of successful marketing strategies. It refers to the cumulative impact of all interactions a consumer has with a brand, transcending mere transactions. The essence of brand experience lies in creating a holistic journey that resonates with customers on multiple levels. Brand experience encompasses far […]

13 min read

What is Brand Awareness? Strategies for Boosting Brand Awareness

Brand awareness refers to how well consumers recognize and recall a brand. It measures the extent to which a brand is known within its target audience. High brand awareness indicates that a brand has successfully embedded itself in consumers’ minds, often leading to greater customer loyalty and trust. Brand awareness encompasses various elements, including brand […]

11 min read

What is Wealth Management and How to leverage Wealth Management Events for Marketers

What is Wealth Management ? Wealth management is a comprehensive financial service designed to help individuals and families manage, grow, and preserve their wealth while building a sustainable legacy. It combines disciplines like investment management, tax planning, estate planning, and financial advising to create a personalised strategy aligned with the client’s financial objectives, risk tolerance, […]

11 min read

Financial Literacy Explained: Importance of Financial Literacy in Today’s Economy

Financial literacy is the cornerstone of effective money management and financial well being. It encompasses the knowledge and skills necessary to make informed decisions about personal finances, such as budgeting, saving, investing, and managing debt. In today’s economy, being financially literate is not just about handling day-to-day transactions it’s about understanding the complexities of financial […]

8 min read

The Impact of Corporate Events on Marketing Strategy: Key Insights for Marketers

Corporate events have become vital tools in modern marketing, offering businesses a unique chance to engage audiences beyond digital channels. These events enable brands to create meaningful in-person experiences that reinforce brand identity and build customer loyalty. Ranging from conferences where industry leaders share insights, to hands-on seminars and workshops that add value to attendees, […]

12 min read

Marketer’s Playbook: Maximising ROI from Business Networking Events

Business networking events are essential for marketers as they provide opportunities to establish new relationships, build partnerships, and enhance brand visibility. These events allow marketers to engage with potential clients, partners, and industry experts, gaining insights into market trends and competitor strategies. Networking events also offer a platform for promoting a brand, increasing its reach, […]

8 min read

Understanding Environmental Sustainability: A Path Towards a Greener Future

Environmental sustainability is all about using natural resources responsibly so that they’re available for future generations. This means adopting actions and policies that reduce pollution, protect wildlife and ecosystems, and shift to renewable energy sources whenever possible. By managing resources thoughtfully, we aim to balance our needs with what nature can renew, ensuring a healthier […]

11 min read

What is Brand Identity? How to Create a Strong Brand Identity That Stands Out

Brand identity is more than just a logo or tagline; it’s the complete visual and emotional experience that a brand offers to its audience. It encompasses everything from your logo, color palette, and typography to the tone of voice and messaging you use in communications. A well-defined brand identity serves as the blueprint for how […]

11 min read

What is Brand Visibility? 5 key Strategies to Increase Brand visibility

Brand visibility refers to how easily and frequently a brand is noticed by its target audience. It involves efforts to ensure consistent presence across channels, promoting products, services, and messages. High visibility boosts brand awareness, driving business growth and profitability. In today’s crowded marketplace, where consumers encounter countless brands and advertisements, standing out is more […]

12 min read

Brand Strategy Explained: Importance of a Well-Defined Brand Strategy

A well-defined brand strategy is essential for establishing a strong foundation for your business. It serves as a roadmap that guides your marketing efforts and maintains consistency in all customer interactions. Beyond outlining your brand’s identity, it communicates your values, mission, and unique strengths, helping customers recognize what differentiates you from competitors. With a robust […]

10 min read

The Impact of Advertisers on Sustainable Development

Balancing economic growth with environmental sustainability is more urgent than ever. Sustainable Development has become a central focus for businesses, governments, and individuals. Advertisers play a crucial role in guiding consumers toward eco-friendly choices and practices as the global economy evolves. Sustainable Development is no longer just a buzzword; it has become a fundamental part […]

8 min read

The Role of Brand Identity in Successful Event Sponsorship: A Guide for Advertisers

Event sponsorship offers a powerful platform for advertisers to connect with target audiences, but its success hinges on how well a brand’s identity aligns with the event. For B2B marketers, understanding the role of brand identity in event sponsorship is crucial for ensuring that partnerships resonate with the audience and deliver measurable results. Like we […]

9 min read

How Brand Activation at HT India's Most Stylish Can Elevate Your Marketing Strategy

HT India’s Most Stylish is a premier fashion and lifestyle event that attracts celebrities, influencers, and style enthusiasts, offering an ideal platform for impactful brand activation. Brand activation, which involves creating immersive and engaging experiences, is crucial for building strong emotional connections with consumers. By participating in this event, brands can enhance their marketing strategy […]

4 min read

The Influence of Brand Awareness on B2B Event Sponsorship Outcomes

B2B event sponsorship has become a vital part of marketing for companies seeking to strengthen their presence in the business-to-business sector. It involves businesses partnering with industry-specific events like trade shows, conferences, and seminars. The main goal here for any business is to increase brand visibility and build strategic connections. In this context, brand awareness […]

8 min read

How Businesses Can Highlight Their Green Efforts Through Sustainability Events?

Sustainable development is becoming increasingly important for businesses as consumers and stakeholders prioritise eco-friendly practices. Companies that integrate sustainability into their operations not only improve their brand image but also contribute to a more responsible future. Corporate sustainability efforts are now being spotlighted through various events and campaigns. These events offer businesses a platform to […]

7 min read

The Importance of Financial Literacy Events for Entrepreneurs and Small Business Owners

Financial literacy is an essential skill for entrepreneurs and small business owners. It involves understanding key financial concepts like budgeting, cash flow management, and investment strategies. Without a solid grasp of these principles, running a successful business becomes challenging. For entrepreneurs, financial literacy is essential to make informed decisions, manage resources effectively, and avoid common […]

8 min read

How to Leverage Events for Stronger Brand Positioning

Brand positioning plays a pivotal role in distinguishing a company from its rivals. Effective brand positioning isn’t just about creating a memorable logo or catchy slogan; it’s about embedding your brand’s identity in the minds of your target audience. One powerful way to achieve this is by leveraging events. Whether it’s a grand product launch, […]

11 min read

5 Ways Networking at Corporate Events Can Skyrocket Your Business

Networking at corporate events can be a game changer for businesses looking to expand their reach and build valuable relationships. Attending these events, whether conferences, seminars, or trade shows, offers opportunities that go beyond what email alone can achieve. Networking at events is 34 times more effective for closing business deals than email. This face […]

9 min read

Leveraging Live Events to Boost Brand Awareness in 2024

Live events remain a powerful strategy for boosting brand awareness. As businesses strive to connect with their target audiences in an authentic and engaging manner, live events offer a unique platform to achieve these goals. From product launches to industry conferences, the strategic use of live events can significantly enhance a brand’s visibility and impact. […]

8 min read

7 Reasons - Why Product Marketing Matters

Product marketing is the vital link between product development and sales, ensuring that a company’s offerings reach the right customers with a compelling message. In today’s fiercely competitive market, a strong product marketing strategy is essential for businesses aiming to stand out, capture attention, and drive growth. It encompasses everything from raising product awareness to […]

7 min read

What Is Third-Party Data? A Comprehensive Guide

Third-party data refers to information collected by an entity that doesn’t have a direct relationship with the consumer. This data is typically aggregated from various sources and sold to businesses to help them enhance their marketing efforts. Unlike first-party data, which is collected directly from your own audience, third-party data provides insights into broader market […]

11 min read

The Complete Process of Audience Segmentation 2024: A Practical Guide

Audience segmentation is a crucial strategy in 2024 for businesses aiming to deliver personalised marketing experiences. By dividing a broad target audience into smaller, more manageable segments, companies can tailor their messaging, products, and services to meet specific needs. This approach enhances customer satisfaction and drives better results across marketing campaigns. In this practical guide, […]

8 min read

First Party Data 2024:  Definition, Use Cases, and Segmentation Strategies

Data is now the foundation of successful marketing strategies. Among the various types of data, First Party Data stands out as a crucial asset for businesses aiming to connect with their audience on a deeper level. As we move into 2024, understanding the significance of First Party Data, its applications, and how it can be […]

6 min read

How to Align Product Positioning with Market Trends

Product positioning is a crucial element of a successful marketing strategy. It involves crafting a distinct image for a product in the minds of consumers, making it stand out from the competition. As market trends continuously evolve, aligning product positioning with these trends becomes essential for maintaining relevance and competitive edge. Understanding how to navigate […]

11 min read

Mastering Brand Building: 7 Essential Steps You Can't Miss

Mastering the art of brand building is essential for any business aiming for long-term success. A strong brand not only sets you apart from the competition but also fosters customer loyalty and drives growth. In this guide, we’ll explore seven essential steps in the brand building process, providing actionable insights and strategies to help you […]

10 min read

7 Inspiring Brand Awareness Campaign Examples to Boost Your Strategy

Creating strong brand awareness involves various strategies and campaigns designed to increase visibility and recognition. By consistently promoting brand elements like logos, taglines, and core values, businesses can ensure they stay at the forefront of consumers’ minds. In essence, brand awareness is the foundation upon which successful marketing and advertising campaigns are built. Establishing brand […]

7 min read

Top 9 Marketing Channels You Can't Ignore in 2024

In 2024, navigating the ever-evolving landscape of marketing is crucial for success. With numerous platforms available, selecting the right marketing channels can make or break your strategy. This blog highlights the top six marketing channels you cannot afford to ignore this year. Each channel offers unique advantages and can significantly enhance your reach and engagement. […]

9 min read

7 Market Segmentation Strategies to Boost Your Business

In today’s competitive business environment, understanding your market is crucial. One effective way to achieve this is through market segmentation. Market segmentation involves dividing a broad consumer or business market into sub groups based on shared characteristics. This process allows businesses to target specific groups more effectively, tailoring their products and marketing efforts to meet […]

7 min read

Exploring the 6 Types of Product Mix: A Comprehensive Guide

Exploring the 6 Types of Product Mix: A Comprehensive Guide Understanding the various facets of product mix in marketing is crucial for businesses aiming to achieve growth and sustainability. Product mix refers to the total range of products that a company offers to its customers. This guide delves into the six types of product mix, […]

9 min read

Product Life Cycle Management Strategies for Long-Term Success

Understanding and managing the product life cycle (PLC) is crucial for long-term success. Companies must adopt effective strategies to ensure their products remain competitive throughout their lifecycle. This blog explores the essential PLC management strategies that can drive sustained success in the ever-evolving marketplace. The product life cycle in marketing refers to the stages a […]

9 min read

Integrated Marketing vs. Traditional Marketing

Integrated Marketing is a strategy that combines various promotional tools like advertising, public relations, direct marketing, and digital media to work together towards a common goal. The key is to maintain consistency and harmony across all communication channels, ensuring that the brand delivers a clear and seamless experience to consumers. By aligning these different elements, […]

9 min read

5 Strategies for Businesses to Ace Local Marketing by Combining Traditional Media with Tech

Local marketing holds immense significance for small and medium region-based businesses, enabling them to connect with their target audience effectively. It focuses on engaging with customers within specific areas, acknowledging their unique preferences and cultural diversity. In today’s digital era, local marketing has gained even more prominence as consumers turn to online platforms for local […]

9 min read

The Definitive Handbook for Product Marketing in 2024

Product marketing in 2024 is all about using new and exciting ways to sell products. It’s like telling a story that makes people interested in your product. In this section, we’ll learn how to use AI and machine learning to know what people want and how to tell their story in a more interesting way. […]

9 min read

The Best Retail Marketing Strategies for 2025

Summary: Retail marketing involves strategies and activities designed to promote products, attract customers, and boost sales while enhancing brand awareness and customer loyalty. Key aspects include understanding consumer behavior, optimizing product placement, pricing strategies, and leveraging data analytics to personalize campaigns. The primary goal is to create a seamless shopping experience through multiple channels like […]

8 min read

“With the evolution of social commerce, consumers now expect each content channel to stand within its own right,” says Dipali Patwa of Fabindia

The fashion label understands the relevance of localized micro-talent to build the connection between the brand and the audience, therefore collaborating with local influencers to communicate its messages to the people. For leading fashion label Fabindia, marketing communication has always been about telling the story of the brand. While community marketing is at its heart, […]

5 min read

Revving up to Recovery: Festive Season Accelerating Auto Industry Forward

It’s difficult to name a single industry in India that hasn’t suffered greatly because of the COVID-19 crisis. To contain the spread of the virus, the government imposed has been imposing partial/full public lockdowns since last year. But those measures have had a devastating side effect: the country’s economy faced a downward spiral, thought it […]

4 min read

The 5G Wave That’s All Set to Take the Finance Sector by Storm

Did you ever imagine one day you could walk out of a dealership with a brand new, fully financed car in a matter of moments? Or, that you could interact with a virtual bank manager when withdrawing money from your local ATM? Well, when 5G technology gets widely implemented, such financial processes are going to […]

5 min read

Is Your Bank Ready for the Phygital Future?

Imagine a world where your bank functions more than just a bank. Let’s say you’re heading to the bank to borrow a car loan. You enter the doors only to be greeted by a café. You grab a cup of coffee, maybe even unwind with some group yoga, and finally, you sit down with your […]

6 min read

3 Marketing Strategies for MSME Business Survival Amidst the Second Wave

  Sometimes, it’s easy to overlook the contribution of the smaller parts in an enormous machine like the national economy. That can be accurately said for the small businesses that have shown an incredible strength to carry weights far greater than their own through these uncertain times. In our country, micro, small and medium enterprises […]

5 min read

4 Considerations for Adopting a “Phygital” Auto Dealership Experience

    There was once a time when placing an ad in the newspaper would bring in a steady footfall to car dealerships. But times have changed. The business of selling cars is no longer how it used to be. These days, customers have started more active roles in the car buying process. No longer […]

6 min read

4 Top Benefits of Robo-Advisors for Your Wealth Management Company

Did you ever think that someday you could take financial advice about how and where to invest your hard-earned money from a “robot”, in just a few clicks? Well, the pandemic has intensified the importance of digital transformation systems in wealth management. Technology-driven wealth management startups are increasingly offering clients digitized and long-term financial planning […]

4 min read

3 Steps to Build a Digital-Ready BFSI Brand

“Contactless payments” and “social distancing” are the new buzzwords on everybody’s lips these days. When most business sectors resorted to curtailing ad spends, financial institutions seem to take a different route. Instead, finance brands are going the extra mile to reach out to their audience. Banking is a crucial service, and especially during times of […]

4 min read

How Augmented Reality Delivers a Holistic Retail Experience to Customers

From Fad to Brand Differentiator Augmented Reality (AR) technology is no longer a far-fetched possibility in retail. Once a nice-to-have technology, AR has quickly become a necessity for retailers. In fact, the year 2020 was the beginning of mass consumer uptake of AR technology in retail with the COVID-19 outbreak forcing people to be housebound […]

5 min read

Top 4 Benefits of Virtual Reality in Your Real Estate Marketing Plan

  Imagine visiting every corner of your potential dream home without even leaving your bed. Today, an increasing number of real estate businesses are embracing Virtual Reality (VR) technology to offer a more realistic, engaging and dynamic house-hunting experience for clients. Virtual tours are empowering consumers to explore a property without the risk of exposure […]

6 min read

Retail Stores of the Future: 5 Ways 5G Will Revolutionize Customer Experience

You walk into a grocery store and take out your mobile phone. In the store’s artificial intelligence (AI)-enabled application, you upload your shopping list for the day. Using lightning-fast 5G technology, that list transmits to a nearby mobile edge computing server that maps out the exact locations, stock status and alternatives to your items – […]

8 min read

4 Potential Impacts of 5G-Enabled Classrooms of Tomorrow

  In March 2021, when students of North Lanarkshire in Scotland returned to school, they were in for an enormous surprise. They were treated to a unique 360-degree experience of how it feels to float in outer space, dive deep under the ocean and even climb to the peak of Mount Everest – all thanks […]

5 min read

Extended Reality in Healthcare: Why Medical Marketers Should Be Excited

Imagine a sick and elderly patient in a remote village consulting with a renowned medical specialist without ever leaving their home. Or, a medical student practicing surgical techniques at home in a fully virtual setting, rather than in a medical laboratory. These are just two of the endless scenarios made possible by the rising application […]

5 min read

How Should Insurers Cope with the Rising Demand of the Second Wave?

Initial Impact on Insurance Providers For the first time since the insurance industry was thrown open to private players around 20 years ago, the COVID-19 pandemic caused health insurance to become the most valuable segment for insurers in terms of premiums collected.   The General Insurance Council revealed that during the first half of 2020 […]

5 min read

Real Estate Marketing Strategies for Surviving the Second Wave

If there’s one realization that the early days of the pandemic has cemented in all our minds, it’s the truth behind the famous line from the classic movie The Wizard of Oz: “There’s no place like home”. The COVID-19 pandemic has altered consumer behaviour across all industries, especially real estate. Nationwide lockdowns have caused us […]

5 min read

Out of Gear or On Track? How Auto Brands Should Deal with the Second Wave

The Current Scenario Just as the automotive sector in India was recovering, the second wave of the pandemic arrived, threatening to slam the brakes on all the progress made so far. And even though the sector was undergoing a deep structural slowdown before the pandemic hit, this recent development seems to have pushed back auto […]

5 min read

How Should Retailers Deal with the Second Wave?

The Year Gone By When the first national lockdown was announced in India last year, one of the biggest thoughts on everybody’s mind was how to find essentials like food and household supplies in the face of an impending shortage. The sight of empty shelves in grocery stores was an unsettling reminder of the realities […]

5 min read