Fever 104 FM

Fever 104 FM

Fever 104 FM – It’s all about the music

Fever 104 FM

Fever FM is the fastest growing radio network in the country and the destination station for youth with listenership of over 27 million. With the first ever acquisition in the history of radio – Fever Chennai, the launch of Fever Hyderabad and 7 stations in UP, Fever FM expanded its footprint from 4 to 13 cities and stations (Delhi, Mumbai, Bengaluru, Kolkata, Chennai, Hyderabad, Lucknow, Kanpur, Agra, Gorakhpur, Allahabad, Aligarh, and Bareilly).

Fever FM has truly changed the radio listening experience in India. Despite being one of the newest players in the industry, Fever FM is known today for playing more quality music than any other radio station.

Fever FM: Innovation is the key to differentiation

Since launch, Fever FM has taken thought leadership and introduced content (music and non-music) in various genres (crime, horror, sitcom, etc.)  and has been the GEC of radio. The station has pioneered the concept of radio dramas and repackaged great epics like Mahabharata, Ramayana, Gandhi, Bose, Bal Gopal and Jai Bajrangi for today’s youth.

Fever FM has powered the sports and IPL revolution in the country with partnerships with the biggest franchises across Delhi, Mumbai, Bengaluru, Kolkata and Chennai since 2008. Not just cricket, partnerships with leagues and franchisees across hockey, football, kabaddi, badminton, and even F1 and are centered on giving listeners ‘Money Can’t Buy’ experiences.

Fever Voice of Change (FVOC) is the biggest CSR initiative in the history of radio. The core objective of the initiative is to bring about a ‘demonstrable change’ in society and in its spirit, stays true to its tagline “Bakwaas Band Badlaav Shuru”. FVOC over the last 4 years has impacted 1 lac plus lives.

Fever FM Rules The RAM Charts

For over 6 years in Delhi and for over 2 years in Mumbai, Fever FM has been the undisputed leader in listenership scores. In Bangalore, Fever FM has been the Number 1 non-Kannada station for over 5 years.  The RAM domination of the stations across markets is testimony to the leadership it commands when it comes to listenership scores.

Fever Entertainment

Fever Entertainment is one of north India’s largest branded content and live entertainment companies. Fever Entertainment excels in experiential marketing across segments – kids, youth and IPRs. Some of the concerts have been with leading artists like AR Rahman, Asha Bhosle, Jagjit Singh, Ghulam Ali, Shaan, Wadali Brothers, KK, and Sona Mohapatra among others.

Fever Audio Tools (FAT)

Fever Audio-Visual Tools is a pioneering initiative of Fever in content generation and monetization. FAT is the fastest growing In-store Radio business in India and boasts of presence across 5000 + retail stores across 100 + cities across leading industry sectors. FAT also drives content monetization through curation and distribution of audio and video content across telecom and international data space.

© 2019 HT Media Limited