Decode the minds of
students & parents
Discover trends, truths
and tactics inside
What It Entails?
Market Landscape
With full-funnel media solutions, deep sector insights, and unmatched reach across print and digital.
HT Education empowers brands to engage students and parents at every stage of the decision journey.
Emerging Trends
India’s booming education sector fueled by a young population and rapid growth in K-12 and edtech offers massive opportunities.
HT Education helps brands connect through data-driven, full-funnel engagement.
Key Insights
As institutions go digital, trends like micro-credentials, video content, and AI-led learning are reshaping education.
HT Education helps brands tap into this shift with precision marketing.
Marketing Strategies
HT Education’s 3-T Framework helps brands stay top-of-mind, position as thought leaders, and build trust year round through strategic content, events, and targeted media across print & digital.
Success Factors
From generating 4,500+ high-intent leads for Emeritus to driving 3 lakh+ road safety pledges with Hero, HT Media has delivered impact at scale.
Our campaigns blend SEO, content marketing, events, and multimedia storytelling proven to engage, convert, and build brand trust across education and social sectors.
Our Solutions,
Backed by 100 Years of
Legacy and Precision.
Trusted by leading global brands
Success Stories
Case Study:
BYJU'S DSSL
Objective:
Onboard 1.4L students across 1,100+ schools during the pandemic.
Approach:
Scaled national rollout with a pilot-first model & streamlined operations.
Outcome:
1.42L+ student registrations from 1,100 schools.
Content to Commerce:
EMERITUS
Objective:
Drive high-intent leads for courses from top institutions targeting working professionals.
Approach:
Created 30+ SEO-optimized articles with integrated course cards for direct lead capture
Outcome:
95% of traffic driven organically via Google and internal targeting.
Social Awareness Campaign:
HERO 4.0
Objective:
Drive behavior change for road safety and enable social impact.
Approach:
Digital-first outreach with HT School network & pledge driven engagement.
Outcome:
4M+ impressions, 3L+ pledges, 7,000+ schools reached, 200 scholarships identified, and measurable improvement in road safety awareness.
To read more about other success stories
The Olympiad organized by Hindustan Times at the national level was exceptionally well-executed. I thoroughly enjoyed participating in it.
It was heartening to see so many children and parents motivated and engaged.
Swaati Jain,
Sr. Co-Founder, Oswaal Books
Working with Hindustan Times has been a rewarding experience. Their professional, creative team truly understands the education sector, helping us elevate our brand and expand our reach.
Anil Dahiya,
AGM - Media and Communications, Sushant University, Gurugram
Partnering with Hindustan Times has transformed our educational outreach. Their student and parent focused initiatives have boosted our visibility, driven admissions, and offered key insights into the evolving education landscape.