From Reach to ROI
and Beyond
Cracking the Code of
Financial Engagement
Discover what’s driving India’s new-age
financial decisions - consumer mindsets,
trust gaps, tech enablers, and storytelling
that converts with the Ultimate Playbook
for BFSI Marketeers
India’s BFSI sector is transforming,
and so is how you market to it.
From lifestyle-led finance habits to rising demand for vernacular content, the consumer journeyis no longer linear or channel-bound. Brands must now lead with relevance, credibility, and cross-platform consistency.
Crafted by HT Media, this playbook reveals the personas, trends, and strategies reshaping how India saves, spends, and invests.
What It Entails?
Market Landscape
With 800M+ bank accounts and 500M+ digital transactors, India’s BFSI sector is expanding fast. As insurance, payments, and fintech adoption grow, brands must rethink how they engage and build trust across geographies.
Emerging Trends
Hyper-personalization, lifestyle finance, and regional storytelling are reshaping how financial decisions are made, and which brands are remembered.
Investor Personas
Understand new-age money personas - Gen Swipe, Gen Aspirer, Wealth Builders, and more - through the lens of risk appetite, media habits, and financial fluency.
Marketing Strategies
Our Trust-Tech-Transformation Triad helps marketers build brand affinity, simplify complex journeys, and lead with thought-powered storytelling, across both print and digital.
Real Impact
Whether it’s a disruptive newspaper jacket or a targeted first-party cohort, HT Media’s integrated approach delivers performance that’s measurable, scalable, and credible.
Our Platforms & Solutions,
Backed by 100 Years of
Legacy and Precision.
Trusted by leading global brands
Success Stories
SWISS TOURISM
Objective:
Build destination desire through an immersive brand experience.
Approach:
Launched a mixed-reality print ad in HT with heatmap optimized design to spark interaction.
Outcome:
- 10.7M+ Impressions
- 49M+ Clicks
- 3.8M Unique Visitors
- 10%+ CTR
STOCKGRO
Objective:
Boost brand awareness and platform usage among young investors.
Approach:
Rolled out a branded content series on Mint with expert videos and creator-led storytelling.
Outcome:
- +14pp lift in Aided Awareness
- +6pp lift in Brand Favorability
- +10pp lift in Usage Intent
TATA AIG
Objective:
Reinforce trust by spotlighting unmet expectations in insurance
Approach:
Swapped print languages - HT in Hindi, Hindustan in English, to grab attention and highlight claim transparency.
Outcome:
- High Recall and intrigue
- Strong Brand Reinforcement around trust and delivery
To read more about other success stories
Just to give you a sense of the results we’ve seen from this forum, the Gorakhpur audience was very participative and energetic, for Mirae Asset’s Money Mantra event, sponsored by Mirae Asset and coordinated by Hindustan Times. I found it to be absolutely fabulous and one of the best IPs I’ve been a part of so far. We had over 200 people in attendance, and they were highly engaged throughout. We covered all the basics of mutual funds - including taxation, asset classes, and more. Everything was discussed in detail. A big thanks to everyone in the audience who supported us and kept asking insightful questions. I truly believe this is one of the best and most impactful platforms to have such a discussion.