Fever 104 FM is available in Delhi (October’06), Mumbai (January’07), Bangalore (March’07) and Kolkata (January’08) with vibrant, youthful, creative and interactive programming! Fever 104 FM has lived up to the promise of “Its all about the music” in the true sense of the term. From creating the best musical experience on radio with our 40 minutes non-stop music programme, to creating the Fever Music Mahotsav with A.R. Rahman, we try and give our audiences the best all-round music experience.
Fever 104 FM
Fever FM is the fastest growing radio network in the country and the destination station for youth with listenership of over 27 million. With the first ever acquisition in the history of radio – Fever Chennai, the launch of Fever Hyderabad and 7 stations in UP, Fever FM expanded its footprint from 4 to 13 cities and stations (Delhi, Mumbai, Bengaluru, Kolkata, Chennai, Hyderabad, Lucknow, Kanpur, Agra, Gorakhpur, Allahabad, Aligarh, and Bareilly).
Fever FM has truly changed the radio listening experience in India. Despite being one of the newest players in the industry, Fever FM is known today for playing more quality music than any other radio station.
Fever FM: Innovation is the key to differentiation
Since launch, Fever FM has taken thought leadership and introduced content (music and non-music) in various genres (crime, horror, sitcom, etc.) and has been the GEC of radio. The station has pioneered the concept of radio dramas and repackaged great epics like Mahabharata, Ramayana, Gandhi, Bose, Bal Gopal and Jai Bajrangi for today’s youth.
Fever FM has powered the sports and IPL revolution in the country with partnerships with the biggest franchises across Delhi, Mumbai, Bengaluru, Kolkata and Chennai since 2008. Not just cricket, partnerships with leagues and franchisees across hockey, football, kabaddi, badminton, and even F1 and are centered on giving listeners…more