Exploring media and marketing horizons

3 Marketing Strategies for MSME Business Survival Amidst the Second Wave

  Sometimes, it’s easy to overlook the contribution of the smaller parts in an enormous machine like the national economy. That can be accurately said for the small businesses that have shown an incredible strength to carry weights far greater than their own through these uncertain times. In our country, micro, small and medium enterprises […]

5 min read

4 Considerations for Adopting a “Phygital” Auto Dealership Experience

    There was once a time when placing an ad in the newspaper would bring in a steady footfall to car dealerships. But times have changed. The business of selling cars is no longer how it used to be. These days, customers have started more active roles in the car buying process. No longer […]

6 min read

10 Advertising Quotes That Will Inspire Your Next Campaign

Let’s face it: The past year of remaining (almost) exclusively indoors has taken a heavy toll on all of us, albeit in different ways. But something we can collectively relate to is how helpful an occasional “dose of inspiration” has become to keeping ourselves motivated and getting our creative momentum going. That’s why we’ve curated […]

3 min read

Don’t Be a “Minimum” Marketer: Learn from these “Family Man” Viral Campaigns

By now, Srikant Tiwari has become a household name. The original series from Amazon Prime India The Family Man has quickly turned into one of the most hyped offerings of the OTT space in recent memory. Lauded by the Indian audience and critics alike, the show’s second season created a lot of buzz even after 18 […]

5 min read

4 Rules to Mastering the “Hype” Around Hyperlocal Marketing

Imagine this scenario: A customer is at his local store shopping for groceries. He realizes some important items are currently out of stock there. What does he do? Well, nowadays all he has to do is take out his mobile device and conduct a “grocery store near me” search on Google. He then sees that […]

4 min read

4 Top Benefits of Robo-Advisors for Your Wealth Management Company

Did you ever think that someday you could take financial advice about how and where to invest your hard-earned money from a “robot”, in just a few clicks? Well, the pandemic has intensified the importance of digital transformation systems in wealth management. Technology-driven wealth management startups are increasingly offering clients digitized and long-term financial planning […]

4 min read

3 Steps to Build a Digital-Ready BFSI Brand

“Contactless payments” and “social distancing” are the new buzzwords on everybody’s lips these days. When most business sectors resorted to curtailing ad spends, financial institutions seem to take a different route. Instead, finance brands are going the extra mile to reach out to their audience. Banking is a crucial service, and especially during times of […]

4 min read

How Augmented Reality Delivers a Holistic Retail Experience to Customers

From Fad to Brand Differentiator Augmented Reality (AR) technology is no longer a far-fetched possibility in retail. Once a nice-to-have technology, AR has quickly become a necessity for retailers. In fact, the year 2020 was the beginning of mass consumer uptake of AR technology in retail with the COVID-19 outbreak forcing people to be housebound […]

5 min read

Top 4 Benefits of Virtual Reality in Your Real Estate Marketing Plan

  Imagine visiting every corner of your potential dream home without even leaving your bed. Today, an increasing number of real estate businesses are embracing Virtual Reality (VR) technology to offer a more realistic, engaging and dynamic house-hunting experience for clients. Virtual tours are empowering consumers to explore a property without the risk of exposure […]

6 min read