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3 Steps to Build a Digital-Ready BFSI Brand

  • HT Media Team
  • June 16th, 2021
A smartphone screen showing an online banking app.

“Contactless payments” and “social distancing” are the new buzzwords on everybody’s lips these days. When most business sectors resorted to curtailing ad spends, financial institutions seem to take a different route. Instead, finance brands are going the extra mile to reach out to their audience. Banking is a crucial service, and especially during times of […]

How Augmented Reality Delivers a Holistic Retail Experience to Customers

  • HT Media Team
  • June 16th, 2021
A hand holding a smartphone depicting an Augmented Reality application

From Fad to Brand Differentiator Augmented Reality (AR) technology is no longer a far-fetched possibility in retail. Once a nice-to-have technology, AR has quickly become a necessity for retailers. In fact, the year 2020 was the beginning of mass consumer uptake of AR technology in retail with the COVID-19 outbreak forcing people to be housebound […]

3 Marketing Strategies for MSME Business Survival Amidst the Second Wave

  • HT Media Team
  • June 16th, 2021
Man running a small electronics shop

  Sometimes, it’s easy to overlook the contribution of the smaller parts in an enormous machine like the national economy. That can be accurately said for the small businesses that have shown an incredible strength to carry weights far greater than their own through these uncertain times. In our country, micro, small and medium enterprises […]

Top 4 Benefits of Virtual Reality in Your Real Estate Marketing Plan

  • HT Media Team
  • June 16th, 2021
A hand holding a tablet, depicting a 3D rendering of a property and foliage.

  Imagine visiting every corner of your potential dream home without even leaving your bed. Today, an increasing number of real estate businesses are embracing Virtual Reality (VR) technology to offer a more realistic, engaging and dynamic house-hunting experience for clients. Virtual tours are empowering consumers to explore a property without the risk of exposure […]

Retail Stores of the Future: 5 Ways 5G Will Revolutionize Customer Experience

  • HT Media Team
  • June 15th, 2021
A hand holding a phone showing fast internet connectivity.

You walk into a grocery store and take out your mobile phone. In the store’s artificial intelligence (AI)-enabled application, you upload your shopping list for the day. Using lightning-fast 5G technology, that list transmits to a nearby mobile edge computing server that maps out the exact locations, stock status and alternatives to your items – […]