Blog - HT Media

Emotional Marketing: 4 Brands that Got it Right

  • HT Media Team
  • August 18th, 2021

Think back to the first time an advertisement made you cry. Or, the last advertisement that put you in a great mood for the rest of the day. If you can readily name some examples, then you’ve certainly experienced emotional marketing first-hand. Emotional marketing is a powerful technique separating successful brands from the average ones. […]

Score High with Gamification in Your Marketing Campaigns

  • HT Media Team
  • August 6th, 2021

If you’ve young children, you’ll know this trick well: turning a mundane activity into a fun game is often the perfect way to get them to actively take part in it. A common example of this in use is when parents promise their kids a “reward” in exchange for homework completed on time. Gamification works. […]

The 5G Wave That’s All Set to Take the Finance Sector by Storm

  • HT Media Team
  • August 3rd, 2021

Did you ever imagine one day you could walk out of a dealership with a brand new, fully financed car in a matter of moments? Or, that you could interact with a virtual bank manager when withdrawing money from your local ATM? Well, when 5G technology gets widely implemented, such financial processes are going to […]

Is Your Bank Ready for the Phygital Future?

  • HT Media Team
  • August 2nd, 2021

Imagine a world where your bank functions more than just a bank. Let’s say you’re heading to the bank to borrow a car loan. You enter the doors only to be greeted by a café. You grab a cup of coffee, maybe even unwind with some group yoga, and finally, you sit down with your […]

3 Marketing Strategies for MSME Business Survival Amidst the Second Wave

  • HT Media Team
  • July 13th, 2021
Man running a small electronics shop

  Sometimes, it’s easy to overlook the contribution of the smaller parts in an enormous machine like the national economy. That can be accurately said for the small businesses that have shown an incredible strength to carry weights far greater than their own through these uncertain times. In our country, micro, small and medium enterprises […]