Blog - HT Media

Extended Reality in Healthcare: Why Medical Marketers Should Be Excited

  • HT Media Team
  • June 4th, 2021
Indoors shot of doctor using virtual reality glasses.

Imagine a sick and elderly patient in a remote village consulting with a renowned medical specialist without ever leaving their home. Or, a medical student practicing surgical techniques at home in a fully virtual setting, rather than in a medical laboratory. These are just two of the endless scenarios made possible by the rising application […]

How Should Insurers Cope with the Rising Demand of the Second Wave?

  • HT Media Team
  • June 2nd, 2021
A clear cup holding some coins and a sprouting plant

Initial Impact on Insurance Providers For the first time since the insurance industry was thrown open to private players around 20 years ago, the COVID-19 pandemic caused health insurance to become the most valuable segment for insurers in terms of premiums collected.   The General Insurance Council revealed that during the first half of 2020 […]

Real Estate Marketing Strategies for Surviving the Second Wave

  • HT Media Team
  • June 2nd, 2021
High-rise buildings under construction

If there’s one realization that the early days of the pandemic has cemented in all our minds, it’s the truth behind the famous line from the classic movie The Wizard of Oz: “There’s no place like home”. The COVID-19 pandemic has altered consumer behaviour across all industries, especially real estate. Nationwide lockdowns have caused us […]

Out of Gear or On Track? How Auto Brands Should Deal with the Second Wave

  • HT Media Team
  • May 11th, 2021
A row of Honda Accords at a dealership

The Current Scenario Just as the automotive sector in India was recovering, the second wave of the pandemic arrived, threatening to slam the brakes on all the progress made so far. And even though the sector was undergoing a deep structural slowdown before the pandemic hit, this recent development seems to have pushed back auto […]

How Should Retailers Deal with the Second Wave?

  • HT Media Team
  • May 7th, 2021

The Year Gone By When the first national lockdown was announced in India last year, one of the biggest thoughts on everybody’s mind was how to find essentials like food and household supplies in the face of an impending shortage. The sight of empty shelves in grocery stores was an unsettling reminder of the realities […]