Tell your brand story to India's Hindi Heartland
Experience Sufi Nights, Bollywood Musicals, Stand-up Comedy and many more riveting performances across major cities in the Hindi Heartland with Entertainment Nights - a series of on-ground events that take place all year. Featuring IPs like musical and comedy shows, like Hasi Khushi Bachhat, Full Volume, Sufi and Ghazal Nights, this event attracts over 50,000 attendees, providing the perfect platform for national brands to reach large target groups in North India with omni-channel amplification throughout the year.
Tap Into India's New Growth Centres with Entertainment Nights
Expand your brand's horizons and unlock deep penetration in the heart of India. Seamlessly connect with a diverse audience, tell captivating stories and elevate your brand recall in this vibrant cultural extravaganza.
Up next: Rubaru with Gulzaar
- July 01, 2023
- Lucknow, Kanpur, Varanasi, Prayagraj, Meerut
Numbers at a glance
in Bihar & Jharkhand
80 Million Visitors
unique visitors on Livehindustan.com
50 Million Reach
print reach for Hindustan newspaper
on-ground audiences in attendance
across U.P, U.K, Bihar & Jharkhand
targeted cities in the Hindi Hearland
people reached through print ads, coverages and digital promotion
of entertaining content delivered
What's in it for your brand
From print coverage and ads, on-ground visibility and product integration to bespoke events tailored to your brand's specific campaign requirements, Entertainment Nights offer a 360-degree media amplification to our esteemed sponsors and partners.
Power of Print
Hindustan dominates Bihar and Jharkhand's media landscape as the #1 Newspaper with 50Mn+ print readers and a vast network of 21 print locations and 142 sub editions.
Hindustan's 50+ member team in the Hindi Heartland with presence in 161 districts, and editorial support make it the ideal choice for national brands, enabling cost-effective hyper-local marketing and maximum coverage, including rural engagement activation.
With expertise in executing initiatives like Asian Paints Hasi Khushi Bachhat and Ultratech Mukhiya Samrat, tailored to the communication needs of national brands, Hindi Hindustan reaches out to several B2B and B2C target groups through various local machinery and editorial support.
Take your brand on a captivating journey through the Hindi Heartland with Hindustan's multi-city events, offering customisable experiences across vibrant destinations like Lucknow, Agra, Dehradun, Patna, Ranchi, Kanpur, and Varanasi.
Branded Content Magic
Our in-house team has capabilities to conceptualise and execute bespoke events with branded content designed to subtly incorporate brand communication and product integrations targeted toward specific target groups across the Hindi belt.
Amplification Beyond Print
Sponsors of Entertainment Nights not only benefit from amplified reach through the print newspaper but also gain exposure through social and influencer outreach, outdoor visibility, targeted outreach to colleges and residential welfare associations (RWAs), as well as promotional spots on the top two FM radio stations.
Our Partners Over the Years
Glimpses from the recent editions
Experience some most entertainment-packed performances of poetry, stand-up comedy, shayari, ghazals across India's Hindi belt. Thronged by 45,000+ on-ground audiences like mid and high-income millennials, Entertainment Nights is an ideal platform for regional and national brands that want to target the Hindi-speaking audiences in India.
Entertainment Night in Pictures
Taking a trip back in time
Omni-channel Amplification Across Print & Digital