Why CMOs Should Sponsor High-Impact Events

In an era when the digital campaign is ubiquitous, and attention spans continually are decreasing, a single marketing channel remains to shine, live events. In the case of CMOs, one of the most brilliant techniques of establishing credibility, enhancing brand awareness, and reaching the most important audiences is sponsoring the appropriate corporate events. This is […]<

Why Leadership Summits Are the Best Business Events for CMOs in 2026

The modern day marketing is quite different than it was several years ago. CMOs are campaigning and communicating brands. They are supposed to promote business expansion, lead digital change, and create customer experiences that impact the bottom-line. CMOs have emerged in most ways as business leaders rather than marketers. However, this is not something that […]<

8 Must-Attend Business Events in 2025 and 2026 to Boost Your Network and Brand Presence

Strong networks and clear brand recall come from showing up where leaders meet. The Hindustan Times and Mint calendar brings together policy voices, CXOs, founders, investors, and marketers across finance, technology, leadership, sustainability, and lifestyle. This guide walks you through eight headline business events and corporate events across 2025 and 2026. For each one you […]<

The Ultimate Playbook for Planning Impactful B2B Events

Live events are still a strong way for B2B marketers to connect with people, create new leads, show themselves as experts and boost their business. Even so, putting together an event is not all there is to it. Maximizing your ROI requires you to plan carefully and use a strategy. More than just arranging the […]<

The Ultimate Guide for Creating a Successful Event Marketing Strategy

Event marketing is a potent tool for businesses to connect with their audience and boost sales. In today’s competitive landscape, live experiences like trade shows and conferences are vital for brand awareness and lead generation. According to recent data, 69% of B2B marketers find in-person events useful, with 73% viewing them as the most effective […]<