Brace Yourself For India’s Biggest Music And Food Festival - HT City Unwind 2024

After two electrifying chapters, HT City Unwind is back. Bigger and better! A two-day extravaganza that will bring together great food, high spirits, and powerful performances from a stellar line up of artists like Amit Trivedi, Guru Randhawa and many more.

Reach 40 Million+ Audience With
The Magic of Music and Food

A power-packed event comprising high-octane gigs from 30+ musical sensations, paired with a sumptuous spread of delectable culinary delights from popular restaurants and multiple F&B brands, HT City Unwind is a celebration.

Mark your calendar!

30th Nov - 1st Dec, 2024
JLN Stadium, New Delhi

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How HT City Unwind Can Help Businesses Boost Brand Awareness

HT City Unwind offers businesses a unique opportunity to enhance brand awareness through experiential marketing. By connecting with a diverse audience in an immersive setting, companies can effectively integrate their brand strategy into the event experience, ensuring memorable interactions that leave a lasting impression.

Enhanced Brand Visibility:

By participating in HT City Unwind, businesses can amplify their brand awareness among a highly engaged audience, reaching potential customers in a relaxed and social environment.

Experiential Marketing Opportunities:

The event allows businesses to create immersive experiences through experiential marketing, enabling direct interactions with attendees and fostering strong emotional connections with the brand.

Strategic Brand Positioning:

Companies can align their presence at HT City Unwind with a well-planned brand strategy, ensuring that their messaging resonates with the right target audience, boosting both recognition and customer loyalty.

Why partner with HT City Unwind?
It's in the numbers.

40,000+ people

On-ground footfall from Millennials & Gen-Z providing a prime opportunity for brand awareness and experiential marketing
7,000 sq.cm

Print ads & coverage, enhancing brand strategy through extensive visibility
25 million

Digital reach across HT Media's channels, boosting brand awareness significantly
5,000 secondages

Radio buzz and amplification through Fever FM
40 million

Combined reach across print, digital, radio & on-ground channels, for experiential marketing and brand awareness
5 lakh

Video views across digital and social handles, expanding brand awareness through engaging content
20+ websites

That covered the HT City Unwind in stories and pictures
50+ carts

Of delectable food, refreshing drinks, and shopping, creating memorable experiential marketing opportunities
20k+ flyers

Distributed across South Delhi to amp up on-ground promotions, enhancing brand awareness locally
30+ hours

Of the best in music, food, and entertainment, providing opportunities for experiential marketing and brand strategising

Start Line-up from Previous HT City Unwind Editions

Guru Randhawa

Ritviz

Kailash Kher

Salman & Zaman

Rashmeet Kaur

MC Square

Kaka

Sagar Bhatia

Allen Ling with Dave Lopez

Paradox

Amrit Mann

Amit Trivedi

What's in it for your brand

From print coverage and ads, radio secondages, massive on-ground visibility with product integration to amplifying digital and social buzz, HT City Unwind is a high-visibility and highly promoted property for brands to make a connection with Millennials & Gen-Z audiences. This offers unparalleled opportunities for brand awareness, experiential marketing, and enhancing your brand strategy.

HIGH SALIENT BRANDING

Logo presence across marketing collaterals in Print, Digital, and Radio, Brand Logo presence in on-ground event collateral on both days, boosting brand awareness.

BRAND STALLS

Stall with kitchen for relevant brands, Product display, and engagement with the audience at other brands' stalls, providing excellent experiential marketing opportunities.

ON-STAGE INTEGRATION

Brand Integration in Emcee Script, Product Integration and Masterchef Workshops for relevant brands, Brand Mention in Emcee Script for Second Stage Brand AVs on Main Stage, enhancing your brand strategy through direct audience engagement.

Our Brand Partners

Vibin' with Unwind

Shots from the hottest moments, from delicious dishes to mesmerizing music, Unwind's image gallery has it all. So,"Say cheese!" and swipe right to see the most entertaining moments from the festival.

Unwind captured through the lens: A visual journey of food and music

Pictures that tell the story of gastronomical delights and foot-stomping moments. Swipe right to capture the electric pulse of HT City Unwind in pictures!