Blog Archive - HT Media

Don’t Be a “Minimum” Marketer: Learn from these “Family Man” Viral Campaigns

  • HT Media Team
  • June 21st, 2021

By now, Srikant Tiwari has become a household name. The original series from Amazon Prime India The Family Man has quickly turned into one of the most hyped offerings of the OTT space in recent memory. Lauded by the Indian audience and critics alike, the show’s second season created a lot of buzz even after 18 […]

4 Rules to Mastering the “Hype” Around Hyperlocal Marketing

  • HT Media Team
  • June 16th, 2021

Imagine this scenario: A customer is at his local store shopping for groceries. He realizes some important items are currently out of stock there. What does he do? Well, nowadays all he has to do is take out his mobile device and conduct a “grocery store near me” search on Google. He then sees that […]

4 Top Benefits of Robo-Advisors for Your Wealth Management Company

  • HT Media Team
  • June 16th, 2021

Did you ever think that someday you could take financial advice about how and where to invest your hard-earned money from a “robot”, in just a few clicks? Well, the pandemic has intensified the importance of digital transformation systems in wealth management. Technology-driven wealth management startups are increasingly offering clients digitized and long-term financial planning […]

3 Steps to Build a Digital-Ready BFSI Brand

  • HT Media Team
  • June 16th, 2021

“Contactless payments” and “social distancing” are the new buzzwords on everybody’s lips these days. When most business sectors resorted to curtailing ad spends, financial institutions seem to take a different route. Instead, finance brands are going the extra mile to reach out to their audience. Banking is a crucial service, and especially during times of […]

How Augmented Reality Delivers a Holistic Retail Experience to Customers

  • HT Media Team
  • June 16th, 2021

From Fad to Brand Differentiator Augmented Reality (AR) technology is no longer a far-fetched possibility in retail. Once a nice-to-have technology, AR has quickly become a necessity for retailers. In fact, the year 2020 was the beginning of mass consumer uptake of AR technology in retail with the COVID-19 outbreak forcing people to be housebound […]

3 Marketing Strategies for MSME Business Survival Amidst the Second Wave

  • HT Media Team
  • June 16th, 2021

  Sometimes, it’s easy to overlook the contribution of the smaller parts in an enormous machine like the national economy. That can be accurately said for the small businesses that have shown an incredible strength to carry weights far greater than their own through these uncertain times. In our country, micro, small and medium enterprises […]

Top 4 Benefits of Virtual Reality in Your Real Estate Marketing Plan

  • HT Media Team
  • June 16th, 2021

  Imagine visiting every corner of your potential dream home without even leaving your bed. Today, an increasing number of real estate businesses are embracing Virtual Reality (VR) technology to offer a more realistic, engaging and dynamic house-hunting experience for clients. Virtual tours are empowering consumers to explore a property without the risk of exposure […]

Retail Stores of the Future: 5 Ways 5G Will Revolutionize Customer Experience

  • HT Media Team
  • June 15th, 2021

You walk into a grocery store and take out your mobile phone. In the store’s artificial intelligence (AI)-enabled application, you upload your shopping list for the day. Using lightning-fast 5G technology, that list transmits to a nearby mobile edge computing server that maps out the exact locations, stock status and alternatives to your items – […]

4 Potential Impacts of 5G-Enabled Classrooms of Tomorrow

  • HT Media Team
  • June 8th, 2021

  In March 2021, when students of North Lanarkshire in Scotland returned to school, they were in for an enormous surprise. They were treated to a unique 360-degree experience of how it feels to float in outer space, dive deep under the ocean and even climb to the peak of Mount Everest – all thanks […]

Extended Reality in Healthcare: Why Medical Marketers Should Be Excited

  • HT Media Team
  • June 4th, 2021

Imagine a sick and elderly patient in a remote village consulting with a renowned medical specialist without ever leaving their home. Or, a medical student practicing surgical techniques at home in a fully virtual setting, rather than in a medical laboratory. These are just two of the endless scenarios made possible by the rising application […]