Marketing/ Advertising
2 years ago
Beacon Marketing: Reshaping Customer Engagement the Sephora Way
(Source: ZD Net) In the post-crisis world of the future, and beyond – efficiency will remain the key expectation from brands for any modern consumer. And, the rapid increase in smartphone use has pushed the efficacy demands of location-based marketing over the edge. That’s why, more than 7 years after its first introduction, beacon technology is […]<
4 min read