(Source:  ZD Net) In the post-crisis world of the future, and beyond – efficiency will remain the key expectation from brands for any modern consumer. And, the rapid increase in smartphone use has pushed the efficacy demands of location-based marketing over the edge. That’s why, more than 7 years after its first introduction, beacon technology is […]

How would you feel if you learned that the sensitive personal information you shared with your favourite ecommerce brand has been leaked? Unfortunately, nowadays data breaches because of third-party security vulnerabilities, situations like the one above has become a widespread problem in the digital environment. With consumer trust at the risk of crumbling, there’s hope […]