4 Considerations for Adopting a “Phygital” Auto Dealership Experience

  • HT Media Team
  • June 24th, 2021

    There was once a time when placing an ad in the newspaper would bring in a steady footfall to car dealerships. But times have changed. The business of selling cars is no longer how it used to be. These days, customers have started more active roles in the car buying process. No longer […]

Out of Gear or On Track? How Auto Brands Should Deal with the Second Wave

  • HT Media Team
  • May 11th, 2021
A row of Honda Accords at a dealership

The Current Scenario Just as the automotive sector in India was recovering, the second wave of the pandemic arrived, threatening to slam the brakes on all the progress made so far. And even though the sector was undergoing a deep structural slowdown before the pandemic hit, this recent development seems to have pushed back auto […]