It’s difficult to name a single industry in India that hasn’t suffered greatly because of the COVID-19 crisis. To contain the spread of the virus, the government imposed has been imposing partial/full public lockdowns since last year. But those measures have had a devastating side effect: the country’s economy faced a downward spiral, thought it […]
Revving up to Recovery: Festive Season Accelerating Auto Industry Forward
4 Considerations for Adopting a “Phygital” Auto Dealership Experience
There was once a time when placing an ad in the newspaper would bring in a steady footfall to car dealerships. But times have changed. The business of selling cars is no longer how it used to be. These days, customers have started more active roles in the car buying process. No longer […]
Out of Gear or On Track? How Auto Brands Should Deal with the Second Wave
The Current Scenario Just as the automotive sector in India was recovering, the second wave of the pandemic arrived, threatening to slam the brakes on all the progress made so far. And even though the sector was undergoing a deep structural slowdown before the pandemic hit, this recent development seems to have pushed back auto […]