Events and Marketing Solutions were started in Aug 2007. The two divisions have been created to offer clients alternate ways of standing out from the clutter to build meaningful salience for their brands.
The primary focus of HT Events is to create IPRs that will grow in size and scale over time - a primary example being the Hindustan Times Leadership Summit. In a short time, HT Events has mounted some large scale events like HT City Delhi Shopping Fest, Miss India Worldwide, HT Polo, HT I Love Delhi and Mint HT Luxury Conference.
HT Marketing Solutions
HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for a complete and effective connect with the target consumers. HT Marketing Solutions builds a powerful and appropriate idea for a brand after which mass media, activation and PR are used to provide an impactful implementation of the core idea.
An integrated media business that ideates and executes large live event properties whose primary objective is to influence young audiences who are not within the reach of conventional media. Having created some of India’s most innovative event properties, it endeavours to establish path-breaking mass engagement projects, converging media platforms and unifying segmented audiences, under the umbrella of 'Branded Entertainment'.