Hindustan is one of the most widely read newspapers in the Hindi segment. It is known for its unflinching commitment to journalistic integrity and its fair, unbiased and balanced news reporting and analyses.
In addition to high quality reportage, Hindustan aspires to be a true ally to its readers in their quest for success. The paper seeks to be the partner in and encourage the progress of young people across the Hindi belt.
Hindustan has shown significant growth over each of the last eight rounds of the IRS and is the only major newspaper to consistently increase its readership since IRS R1 2008. Over the last one year, Hindustan has added 72 lakh new readers and remains the fastest growing newspaper in the country.
In Delhi, the newspaper is the second most read newspaper with a total readership of 19.93 lakh.
The paper has registered growth in its traditional stronghold of Bihar with the addition of 9 lakh readers over the last year. Hindustan dominates in the state with an undisputed 84% share of the Hindi readership market, making it the only media choice for advertisers to access this rapidly developing economy and its vast market.
In Jharkhand, Hindustan added 11 lakh readers, taking its readership to 53 lakh. It is the only daily in the state with a readership greater than 50 lakh; there exists a gap of 15 lakh readers between Hindustan and its closest competitor in the state.
As the largest Hindi newspaper market, Uttar Pradesh continues to be the engine powering Hindustan’s growth. 49 lakh new readers have entered the Hindustan fold over the last year and the paper now commands a readership share of 32% in the state with a whopping 1.37 crore readers.