Mint, a business paper from Hindustan Times in association with The Wall Street Journal, was launched in 2007 with the premise of bringing “Clarity in Business News”, a need strongly articulated by business news readers in the country.
Mint aims to demystify complex business issues and provide unmatched clarity and depth in its coverage. Whether it is the refreshing new Berliner format, the design by an internationally acclaimed designer, the unique weekend magazine Lounge or our association with The Wall Street Journal, Mint has features that no other business paper in the country has.
The numbers bear testimony to the high acceptability and strong bond that Mint has with its readers. According to the Indian Readership Survey (IRS Q1, 2011), 222,000 readers make Mint a strong No. 2 player. Mint has a 27% readership share in the key markets of Delhi, Mumbai, Bangalore and Kolkata. With editions in Chennai, Hyderabad, Ahmedabad, Chandigarh and Pune as well, Mint reaches the who’s who of corporate India nationally.
Global praise and recognition has been forthcoming for Mint. According to Fortune magazine, “Mint…has raised India’s standards of business journalism…and (has a) mix of market news, corporate profiles, and lifestyle features.” Mint won a Gold in the special coverage category at the IFRA 9th Annual Asia Media Awards 2010. Mint was also voted India’s No. 1 Media Brand in 2009 by advertisers.