‘Strategic Partnerships’ is a new division started by HT Media at the start of the year 2008. This division identifies growth companies and enters into strategic partnerships with them. The motive is to cater to the advertising needs of growth companies by providing them a cashless form of advertising and building up their brands, thereby enhancing the value of the business.

 As a strategic partner, companies enjoy the following benefits in addition to advertising:

• Providing capital to fund the media spends enables them to build the brand faster, and thereby grow their business faster.
• Free media planning advisory services and creative development by experienced resources and experts in brand communication.
• Access to the vast and experienced pool of management expertise of HT Media for any kind of guidance and support.
• Freeing up cash that can be utilized for other business needs.
• Complete flexibility to advertise across different media properties of HT Media group and for any of the products of the company.

The overall objective is to create a strategic platform wherein different companies can come together and benefit with the synergies of partnering with each other.

Key Features of Strategic Partnerships:

1. All companies planning to expand their operations need to build their brand. However they may be lacking financial resources or media expertise to do so. In such a case they can avail of the benefits accruing to HT Strategic Partnerships.
2. Companies who do not have a cash crunch, but require intellectual capital free of cost in areas of strategy, media planning, and brand communications, can avail of the same through HT Strategic Partnerships.

Strategic partnership with HT Media would enable a company to reach out to:

• A massive English and Hindi reading audience across the country (combined readership of more than 1.2 crore individuals as per 2007 IRS Round 2)
• Key audience in Delhi NCR, Mumbai, Bangalore and Kolkata through Fever 104 FM
• Niche high quality readership through business paper ‘Mint’
• Large audience in India and outside (NRIs) through different internet portals owned by HT Media
• Focussed audience through various BTL activities, customized events organized by specialized marketing solutions group of HT Media

As a strategic partner, companies have

• Access to intellectual capital in the field of media advisory services and creative development.
• Access to the vast and experienced pool of HT Media management for any kind of guidance and support in growth of the company.
• Opportunity to explore probable mutual synergies with a group of companies that HT Media is already in strategic relationships with.