Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focusses on creating and building brands and businesses in the Internet media space. Firefly aims to combine HT Media’s 84-year old legacy as one of India’s largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. With brands like Hindustantimes.com, Livemint.com, Desimartini.com and Shine.com in its portfolio, Firefly promises to be an exciting addition to the HT Media family.