HT Media Limited is a mammoth player in the print media in India. The extent of its presence is undisputed in that it is the top leader in the English newspaper market in North India and occupies second place in the Hindi newspaper market in North India and East India. The group now intends to further consolidate its already established position as a vibrant and modern media powerhouse.
The group has diversified itself across different media to access consumers and businesses. Hindustan Times, the flagship publication of the group, inaugurated by Mahatma Gandhi in 1924, is a name to reckon with in today's times. It is ensconced in the minds of people as a newspaper of editorial excellence and integrity. Hindustan Times, Delhi, is India’s largest single-edition daily. Riding on the phenomenal success of the newspaper in Delhi, Hindustan Times made a successful entry into the commercial capital of India – Mumbai, in July 2005.
Hindustan, the Hindi daily from HT Media, has been recently relaunched. In addition to high-quality reportage, Hindustan aspires to become an ally to its readers in their quest for success. The ambition for the brand is to become a partner of progress for the youth in the Hindi belt.
HT Media launched a national business newspaper –
Mint, in February 2007 – with an exclusive agreement with
Wall Street Journal to publish Journal-branded news and information in India.
As part of its aggressive growth strategy and endeavours to build a robust Internet business, HT Media has launched Firefly e-ventures, recognizing the importance of Internet as the most important media vehicle of the future. Firefly has acquired a social networking site – Desimartini.com, and has launched its first portal - Shine.com – for jobseekers and employers, in an attempt to establish its presence in the internet space.
The group's news portal HindustanTimes.com, with over 2 million unique visitors and 100 million page views per month, is one of the largest news portals in the country. It has consistently been ranked amongst the top 10 news sites in the world by Forbes and offers in-depth coverage and analysis to its users.
The business news website, Livemint.com, covers business and related news in India as well as across the world. Livemint.com is the integrated offering with Mint. Livemint.com combines the editorial strength of Mint with a best-in-class web interface and a selection of online tools that aid the users to stay on top of the developments in the business world as well as help them with investments.
As part of its expansion into electronic media, HT Media, in consulting partnership with Virgin Radio, entered the FM radio market in key Indian cities with its channel Fever 104, which has grown to become the No. 2 channel in Delhi in a span of just two years.
The group has recently started new business - "Strategic Partnerships" - dedicated to cater to the advertising needs of growth companies by providing them a cashless form of advertising and building up their brands thereby enhancing the value of the business. This division identifies growth companies and enters into strategic partnerships with them. The overall objective is to create a strategic platform wherein different companies can come together and benefit with the synergies of partnering with each other.
The group has also been highly active in programmes with school children through PACE (Partnerships for Action in Education)
HT-PACE- a trusted partner of schools, continuously endeavours to add value to education and a new dimension to classroom teaching. A front-runner of all NIE initiatives of the country, PACE has made the newspaper an integral part of a child’s curriculum, bringing about significant value addition in and around the editorial product.
The events and marketing solutions have been working with new innovative thought ideas to help businesses reach their target users. This has been done successfully using several events and seminars like Mint Luxury Summit, Delhi Shopping Festival, and Miss Worldwide India etc.
Print Works 2008 - Print Works a one stop shop for space selling in any of the publications in HT, has remarkably maintained the tradition of ours as the first Indian media company to have organized this expo, much to the chagrin of other media houses. Held for five days in April end-May, it fetched huge ad revenues to the company. The novel concept, undoubtedly, set our company in the league of top notch organisations which are always in the lookout of avenues to widen their clientele. Moreover, it took place barely a few months after the media marketing departments of Hindustan Times, Hindustan and Mint were integrated. It won’t be wrong to say that Print Works reaped the harvest, seeds of which were sown during this integration. To woo the advertisers, a mega prize of Volvo S80 will also be given after a lucky draw to be taken place in April 2009.